1. Copyright © IMARC Service Pvt Ltd. All Rights Reserved Global Online Advertising Market Research Report and Forecast 2024 Report Edition: 2019 © 2019 IMARC All Rights Reserved

2. Report Description About IMARC Group The International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise. IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

3. Report Description Report Description and Highlights Global Online Advertising Market Overview: According to the latest report by IMARC Group, titles “Online Advertising Market: Global industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global online advertising market reached a value or more than US$ 200 Billion in 2018, growing at a CAGR 12% during 2011- 2018. Online advertising, also known as internet advertising or digital marketing, is a marketing technique that involves the use of the internet as a medium to distribute advertising data and target potential consumers. It includes display ads, contextual ads, media ads, networking ads emails, pop- ups, paid search and spyware, As it is an inexpensive mode of advertising, online ads enable small and emerging businesses with limited funds to promote their products and services over a large area. Nowadays, real-time bidding (RTB) and programmatic media buying are also gaining traction in the digital advertising market.global online advertising market reached a value or more than US$ 200 Billion in 2018 Online Advertising Market Trends The number of internet users tripled from 1 billion in 2005 to more than 3 billion at the end or 2015. The rising internet penetration across the world, along with the reducing costs of mobile devices has added to the popularity of mobile advertising.

4. Report Description Report Description and Highlights Owing to this, the leading companies are opting for online ad formats to promote their brands. Looking forward, the market is expected to grow at a CAGR of 9% during 2019-2024, reaching a value of US$ 338.3 Billion by 2024. Request for a free sample report: https://www.imarcgroup.com/internet-advertising- market/requestsamplehttps://www.imarcgroup.com/internet-advertising- market/requestsample

5. Report Description Report Description and Highlights From the audiences’ viewpoint, internet-based ads are gaining popularity as they utilize inventive and creative ways of marketing, often using social media platforms, which creates a lasting impression on the minds of viewers. Moreover, online advertising helps organizations to assess the response of the audience towards the ad-content by analyzing its online behavior and search patterns. This analysis assists in further creating advertisements that are tailored to potential consumers. For more information, click here: https://www.imarcgroup.com/internet-advertising-markethttps://www.imarcgroup.com/internet-advertising-market Key Market Segmentation: Market Segmentation by Type Search Advertising Market Display Advertising Market Classified Advertising Market Video Advertising Market Others (Lead Generation, Rich Media, etc.) Based on types, search advertising is the most popular segment, holding the largest share.

6. Report Description Report Description and Highlights Search advertising is followed by lead generation, display advertising, rich media, classified advertisements and video advertisements. Market Segmentation by Industry Retail Financial Services Leisure Telecom Automotive The market has also been classified on the basis of the industry into retail, financial services, leisure, telecom and automotive. Currently, retail represents the largest industry, accounting for the majority of the overall market share. Market Segmentation by Region North America Asia Pacific

7. Report Description Report Description and Highlights Western Europe Eastern Europe Latin America Middle East and Africa Region-wise, North America enjoys the leading position in the global market, accounting for the majority of the global share. Other regions include Asia Pacific, Western Europe, Eastern Europe, Latin America, and Middle East and Africa. Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players. Google Amazon Yahoo Facebook AOL

8. Report Description Report Description and Highlights Baidu Microsoft Twitter LinkedIn Browse Related Report Advertising Market Report: https://www.imarcgroup.com/global-advertising-markethttps://www.imarcgroup.com/global-advertising-market Mobile Advertising Market Report: https://www.imarcgroup.com/mobile-advertising-markethttps://www.imarcgroup.com/mobile-advertising-market

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10. A partial List of our Clients We are the trusted business partners to the world's leading corporates, governments, and institutions Partial List of Clients

11. Report Description Report Description and Highlights © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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