1. Better Brainstorming: Create Conditions to Innovate
Session Timing
Set up = 5 mins
Group Brainstorms = 15 mins
Readout = 5 mins
Wrap Up = 5 mins
(This is a Note slide for Anne)
Creating an atmosphere that stimulates creativity: (How do I set the room up?)
Create table signs with provocative sayings that end up being “assignments”
We Are Wow
Idea Mavens
Self-Starters
Creative Hackers
Status Quo Disrupters
What’s Next Generators
Masters of Cool
Candy bowls at each table
Fun items at each table
Mini white boards at each table?
Pens
Legal size paper
Colorful magic markers
Party Hats
Music
Handouts/tips sheet
Anne Trompeter, Live Marketing

2. Today’s agenda The power of brainstorming The brainstorm blueprint
Innovate for HCEAinnovate 2020
Create Conditions to Innovate
Developing creative and compliant marketing strategies and tactics is no easy task. Success often starts with brainstorming. We’ll cover brainstorming techniques for all project types – whether starting from the ground up or generating new ideas to innovate.
We’ll walk through a brainstorm blueprint to put the ideas into practice for HCEAinnovate Participants will understand how to formulate a brainstorm session that inspires practical new ideas and actionable improvement strategies.

3. Co-located with EXHIBITORLIVE Mid-year education and networking
Half day workshop
Co-located with EXHIBITORLIVE
Mid-year education and networking
2020 is the 3rd year following 2 successful runs
What is HCEA Innovate?
Who has attended?

4. Why brainstorm?
Brainstorming uses the collective mind to meet goals and objectives, find solutions, overcome challenges and solve problems.
Brainstorming is about looking for one thing, then coming up with something even better. It can not only be incredibly valuable but exciting, wild and fun—you never know how far it might take you.
(CLICK FOR EACH POLL BULLET)
Let’s take a quick poll:
Who loves brainstorming?
Who dreads it?
Who wonders how to put the good ideas that come from it into action?

5. Success starts with preparation: the key elements

6. The rules Be open Respectful Listen…and build Take notes
Identify next steps

7. The format/environment
F2F vs. virtual
Session length
Stimulate creativity
The brainstorm format/environment
F2F versus virtual
Works virtually—nice to have video screen share
Ideal to be in the same room together, like we are!
Session length
one session versus multiple
Prep
Creating an atmosphere that stimulates creativity
All the touches you see today
Styles—not everyone can think of a great idea off the top of their head. Some prep and thought is required to generate meaningful creative

8. Let’s get brainstorming: HCEAinnovate 2020

9. The brainstorm leader/moderator
Guides the session
Prepares the brainstorm blueprint
Selects ideal participants
The brainstorm leader/moderator
Guides and maintains control of the session
Prepares the brainstorm blueprint
Talk about the Live Marketing “Brainsteer” step. It makes the brainstorm a 2-part process but guarantees success because the team has a chance to ruminate on the input and come to the BS armed with everything from idea kernels, to full blow concept(s)
Selects ideal participants (different roles, small group)

10. Brainstorm goals: Format Room look Speakers
Selected theme graphic would be updated (if needed)
Goals of the brainstorm
1. Examples:
a. Create a theme
b. Develop a new booth activity concept
c. Uplevel an existing program element
2. HCEAinnovate brainstorm goals:
a. Format
b. Room look
c. Speakers

11. Brainstorm background: Target audience Tone/style History Budget
HCEA’s 3-part audience: associations, companies, “industry”/vendors)
Tone/style
History of what’s been done previously
Budget

12. What do attendees see, hear, think, feel and do? What is the “WOW”?
Other notes:
Compliance
What do attendees see, hear, think, feel and do?
What is the “WOW”?
1. Compliance
2. What do they see, hear, think, feel and do?
3. What is the “WOW”?

13. Anne facilitates the set up:
Each table chooses a leader (1 min)
Have each table commit to the slide 7 rules
Be open
Respectful
Listen…and build
Take notes (Who is doing this?)
Identify next steps (Who is doing this?)
Tables chooses their Innovate brainstorm topic (go back to this slide) Need at least one table per topic (15 min bs/5 min room check in/5 min table wrap up report development;/5 min report out)
Format (How to make it the best, most engaging agenda: session length(s)?; panel?;
Room look (What are innovative room looks and accents? [that are achievable at a low cost)
Speakers (things to consider: relevance of topics; male/female mix; nerdy vs. creative;

14. At the end of the brainstorm: Recap next steps
Determine/assign action items
Recap next steps/where to go from here

15. Keep the brainstorm going by joining the 2020 committee
Monthly meetings
Create a meaningful experience
Great community
Practice putting brainstorm ideas into action
Support HCEA
August 26 is our next meeting!!

16. Q&A
Recap next steps/where to go from here

17. Better Brainstorming: Create Conditions to Innovate
Anne Trompeter, Live Marketing