1. Page-Builder: Fundraising
How to raise more money through Engaging Networks
JUNE 19 & 20, 2019
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2. Session Outline Page Examples Payment Gateways Other Payment Options
Single v Recurring
Highest Previous Contribution
Split Testing
Additional Fundraising Page Types
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3. Reading Is Fundamental (link)
Out of the box template
One-time and Monthly
Dependencies
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4. Human Rights Campaign (link)
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5. National Parks Foundation (link) Alternative Payment Options
Dynamic images on each step
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6. Payment Gateways We integrate with 13 varieties of gateway
Things to remember:
Gateways receive the payment information from supporters
They authorize payments, process funds and tell us if it was successful
Which you need depends on currencies, recurring vs one-off, direct debits, SEPA
New gateways can take time to set-up
Each gateway has different field requirements
Make sure you setup a live & test gateway
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7. Using Multiple Gateways
You can have more than one gateway in use on your pages
To process multiple currencies
To offer Pay via Paypal
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8. Alternative Payment Options Alternative Payment Options
Pay Via Paypal
Pay via Paypal redirects the donor to PayPal to complete the payment
PayPal Examples:
One-Click Donations
Available to previous donors
Uses tokenized payment info
One-Click Example:
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9. Alternative Payment Options Alternative Payment Options
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10. Into the Software... #ENCCUK19 2019 Conference Donation Page
Add One-click Page
Add the payment type of paypal
Add the gateways
Add gateway dependencies and one-click
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11. Advocacy > Fundraising Single vs Recurring
Link pages together
Convert activists into first-time donors
Pre-populates so is easy to complete
Ask for small amounts to support the campaign they have just taken action on
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12. Highest Previous Contribution
Ask for different donation amounts depending on highest previous contribution
Needs to be enabled in the account settings
Can use Engaging Networks data or imported data
Must click through from an
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13. Into the Software... #ENCCUK19 2019 Conference Donation Page
Add One-click Page
Add the payment type of paypal
Add the gateway
Add dependencies and one-click
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14. Split Testing Pages Test various page content to see which
converts donors better
Create two or more pages
Pages will round robin
Winner can be manually or automatically chosen
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15. Other Page Types Additional Donation Options Premium Donations
Offer gifts to incentivize donors
Example
Ecommerce
Allow donors to purchase symbolic items
Memberships
Provide term and benefit options for members
Jump back into software one last time to show split test and other page types
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16. Thank You More Information: support@engagingnetworks.community
enagagingnetworks.support
enagagingnetworks.academy
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