1. Marketing DeMolay
The Next
Crusade!!!

2. Communication Model 1.Company or Person create the message(source)
2. Message is transmitted through a device (channel)
3. Consumer or audience receives the message ( receiver)

3. Audience - Psychographics
Description of people's lifestyles and behaviors.
interests
values
behaviors
groups

4. Demographics/Psychographics
Need to know both demographics and psychographics to determine target audience.
Match media to target audience (i.e. social media for teens)
And when the target audience is identified, then you’ll have an idea of what your key message should be and convey it.

5. More Psychographics Psychographics (attitudes) examples
Need for status
Role of Money (does it buy material things, self esteem ,etc.
Ethics “moral compass”
Risk-taker vs. Conservative
Spendthrift vs. Hoarder of money

6. Diffusion of Innovation
Innovator: Brave people – Leading the charge
Early Adopter: Opinion Leaders , trying out new ideas ,but in a careful way
Early Majority: Careful but accepting change more quickly than average.
Late Majority: Skeptical people, will use new ideas only when the majority is using it.
Laggards: Traditional people, caring for the “old ways” , only accepting it when it is mainstream or even traditional.

7. Innovation Curve

9. Audience Demographics Descriptions of physical traits and socioeconomics factors of a population
Consumer demographics
Business demographics
Age
Gender
Household Income
Occupation
Marital status
Presence of children in the home
Geographic location
Job title
Industry Type
Annual sale
Number of Employees
Geographic location

10. The Battle Plan (market reseach)
We started out with a survey asking active DeMolay Who Introduced them to the order….

11. (marketing reseach)
What attracted you….

12. (marketing research)
What do they now like about DeMolay…

13. The Armor or the Texas DeMolay Prospect Party Planner
We used the Texas DeMolay plan as an outline to put together a successful Prospect Party!!!
It lays out the party in 7 easy steps…
Step#1 Select your target group (10 weeks before)
Step #2 Choose your event type ( 10 weeks before)
Step#3 Location, Date & Time (8 weeks before)
Step#4 Get the word Out (6 weeks before)
Step#5 Get Ready! and Have food/ drinks(3 weeks before)REMINDERS!!!!(1-2 weeks before)
Step#6 Hold the event!!!
Step#7 THE MOST important step!!! Follow UP!!! (The Week After the Event!!!)

14. DeMolay Laser Tag & Pizza Night Where: Laser Zone Address …
When: Aug. 10th 2014
Sponsored by : BM Chapter of DeMolay
Time: 5 pm – 7 pm
Cost: Free for young guys 11-15

15. Laser Tag and Pizza Party!!!
Welcome to
The DeMolay
Laser Tag and Pizza Party!!!

17. Sports and Pool Night When: Aug. 17th 2014 Time: 2 pm -6 pm
Where: 1313 Mockingbird Lane
Cost: TOTALLY FREE!!!!
Bring your sports gear and swimming trunks. There will be a cook out with food and Drinks
Sponsored by: G.F.M. chapter of
DeMolay

18. Welcome to
The DeMolay
Sports and Pool
Picnic !!!

20. Game Night Where: Memorial Park When: Aug. 15th 2014 Time: 4 pm – 6 pm
Sponsored by: Towson Chapter Order of DeMolay
Cost: Free to kids 8-14
Carnival games, Food and Drinks and Prizes

21. Welcome to
The DeMolay
Carnival Game Night!!!

23. The Victory

24. Mass Communication Communication that occurs …
“from one person or a group of persons send a message through a transmitting device (a medium) to large audiences or markets.”
Biagi – Media/Impact p. 8