1. Function:
When we design we often look at products to see how they have been made. To see if it is possible to make a better product or just to get a general idea of shape or form. What fabrics have been used? Or simply just for inspiration. This is called a product analysis.
Analysing existing products is a very important skill for any designer.
On the next few pages we are going to look at how to analyse a bag for its main design features.

2. Design features to analyse or think about:
Seasons?
Winter or summer
Decorative techniques?
Embroidery/cutback/
Lasered/freehand embroidery
Bags
Fabric?
Nylon/Denim
Style?
How is it going to look?
What age group it’s aimed at?
Teenagers/adults/children
Function?
What is it’s intended use?

3. Design features to analyse or think about:
Bags
Seasons?
Winter or summer
Fabric?
Nylon/Denim
Style?
How is it going to look?
Function?
What is it’s intended use
What age group it’s aimed at?
Teenagers/adults/children
Decorative techniques?
Embroidery/cutback/
Lasered/freehand embroidery
Function:
A bags shape may depend on it’s function. Is the bag going to carry small valuables such as a phone or wallet? Or is it to carry our equipment to school? So the size/ shape/fabric may depend on it’s function and how you are going to use it?

4. Function:
In the next few slides are examples of things to think about and relevant questions that will help you.

5. Positive design aspects ideas Positive design aspects
What are the advantages/
disadvantages of having
straps like these?
What is this for?
Positive design aspects ideas
Contrasting colours
Logo - unusual
Logo links with pocket
What do you think of
this pocket here?
Are things safe in here?
What do you think?
Can you think of any
other design aspects
Positive design aspects
…………………
…..……………
What is this bag used for?
What would you keep in it?
How would you improve this bag?

6. Positive design aspects
What are the advantages/
disadvantages of having
straps like these?
What is this for?
What do you think of
this pocket here?
Are things safe in here
What do you think about
the colour of the bag?
Which strap would
you use?
Positive design aspects
…………………
…..……………
Do you like this
ribbon?
What is this bag used for?
What would you keep in it?
How would you improve this bag?

7. Positive design aspects
What are the advantages/
disadvantages of having
straps like these?
What do you think about
the colour of the bag?
Do you like the design on bag?
What is this for?
Positive design aspects
…………………
…..……………
Do you like this
flap?
What is this bag used for?
What would you keep in it?
How would you improve this bag?