1. Consumer Energy Advice in Finland Approach and Examples
Workshop on Provision of Highly Efficient Heating and Cooling Solutions for Residential Buildings with Focus on Eastern EU Member States
Bratislava, Slovakia 7 – 8 November 2017
Irmeli Mikkonen Motiva Oy

2. Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva
Motiva Oy – a State Enterprise
Working with
Public administration  ministries  governmental agencies
Working for
Consumers  companies  public sector
Aiming for
resource-efficient finland
Combining
Energy efficiency
Material efficiency
Renewable energy
into
Resource efficiency
competent, healthy, competitive and responsible.
Using
solutions & methods
advice & training
networks & cooperation
information & communications
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

3. Consumer Energy Advice in Finland
Coordinated by Motiva
Home Owners’ Association
Utilities
Finnish Real Estate Federation
Finnish Real Estate Management Federation
Consumer Organisations 11
Regional
Advisor Organisations
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

4. Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva
Consumer advice on energy issues guidance on energy efficiency and sustainable consumption on the internet and by regional advisors throughout Finland.
Energy Advice Service coordinated by Motiva
Provides reliable and impartial information on energy-efficient housing & living, building & renovation, and mobility.
Supports regional energy advisors’ work by developing materials and tools, providing training and also by networking the local, regional and national stakeholders.
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

5. Facebook @asiaaenergiasta
About Energy –
Energy advice on Facebook
Energy Advisor
at Your Service
on Facebook!
11/2017

6. 75 % 40 000 28 000 Consumer advice on energy issues
Annually energy advice is given directly and at events to nearly
Regional advice service reaches nearly
Energy advice website
has annually some
75 %
40 000
28 000
Consumers
Of the FINNISH Population
VISITS
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

7. Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva
Finnish Building Stock by Building Type
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

8. Campaigns Tools Collaboration Regional examples
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Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

9. Living on Your Housing Company’s Money

10. In Finnish, ”hukka” means ”wolf”, but also ”loss”.
What is Energiahukka?
Energiahukka is an urban big bad wolf that stalks housing companies across Finland
Coordinated by the Ministry of the Environment in collaboration with energy and property sector
Energiahukka likes to open windows, turn heaters to the maximum, run excess water from the taps, and to cause unnecessary workload for the real estate manager.
The actions of Energiahukka advance the global climate change while the housing companies lose money.
Energiahukkajahti is a year long energy efficiency campaign that challenges housing companies to carry out simple and cost effective measures to reduce their energy consumption.
Housing companies can join the campaign on the campaign website
Instructions on how to reduce energy consumption can be downloaded free of charge.
Nearly 800 housing companies have participated in the campaign so far.
In Finnish, ”hukka” means ”wolf”, but also ”loss”.
11/2017

11. Get rid of the “hukka” with these measures
All building types
Seal windows and doors
Adjust ventilation
Adjust heating system
Optimize water consumption
Electricity saving measures
For semi-detached houses and row houses
Add insulation to the roof
Install air-to-air heat pumps
Detailed instructions at

12. Results of a survey on the participating housing companies
Have you carried out any of the energy saving measures in your housing company that were proposed in the Energiahukka campaign?
11/2017

13. Online heating system calculator tool for consumers (detached houses)
Estimation of total annual cumulative costs
(incl. Investment + annual costs on energy and interest)
Wood pellet
Ground source heat pump
Electricity
Oil heating
Air-water heat pump & electricity
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

14. Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva
Co-financed projects and campaigns Lamps and lighting, and Radiator heating systems
Same type of campaings/projects are going on with heat pumps and building automation systems and all the materials will be realeased at Motiva webpage free of charge
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

15. Helsinki Region Solar energy in households – website for information
Tarjous laitteista vain kampanja-aikaan keväällä 9 kpl toimijoita
Website offers information on correct sizing, comparison, and purchasing of solar systems,
with case examples and cost predictions.
Solar Energy Consumer Events in Helsinki Region (in 2017)
Close to 200 participants
Solar Energy Systems Comparison
9 major system installers involved
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

16. Tampere Region Rane Energy Advice, Tarmo+, and EUGUGLE
Rane energy advice started in 2011
Advice on energy efficiency and renovations
Rane also organises annual energy expert trainings for housing company board members and real estate managers
The project consists of demonstration
refurbishments, research and a replication
campaign
TARMO+ supports the use of renewable energy and contributes to increase of supply and demand of energy services
TARMO+ maintains a renovation map, poroduces examples on successful housing company projects and collects and provides useful tools and information free of charge
examples + renovation map,
training search
tools and
information
Tarjous laitteista vain kampanja-aikaan keväällä 9 kpl toimijoita
11/2017

17. Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva
Behavioural CAMPAIGN Ingredients
Groundwork essential
Information, facts, data, sources, expertise
Seasonal and targeted communication
Know your target group
Needs, resources, capacity…
Speak their language, make it understandable
Involve your target group
FOCUS – COOPERATE – REPEAT
11/2017
Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

18. Thank You! www.motiva.fi/en Irmeli Mikkonen Motiva Oy
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