1. KOC 3301
Dr Rosmiza Bidin, FBMK

2. The subject Pengenalan Komunikasi Korporat (KOC3301) Dr. Rosmiza Bidin,
Assignment 40%, Mid term exam 20%, Final 40%. Mid term exam covers up to chap 5 (CSR). Final exam covers all.
Text book: Corporate Communication (fifth edition) by Paul A. Argenti.

3. Business environment Parliament and law‐making Market conditions
Malaysia practices Parliamentary Democracy (Demokrasi Berparlimen) with Constitutional Monarchy and
His Royal Highness (Yang DiPertuan Agong) is the Paramount Ruler
Malaysia is also a country that practises a system of democracy based on the Federation system
Market conditions
strong economic strength, supportive government policies, educated workforce, developed infrastructure, vibrant business environment and quality of life

4. Business environment (cont.)
Population
Malaysia is a multi‐racial country. Malaysia's population, as of July 2010, is estimated to be million, which makes it the 44th most populated country in the world.
Malays, who make up about 65% of the population, are the predominant group, with Chinese (26%, )Indians (7.1%) and other ethnic groups making up the rest.
About 80% of the nation’s total population occupies Peninsula Malaysia.

5. Business environment (cont.)
Area
located in the heart of South‐East Asia, slightly north of the Equator.
two geographical regions ‐ Peninsular Malaysia or West
11 states and the Federal Territories of Kuala Lumpur and Putrajaya, and East Malaysia, which has two states, and the Federal Territory of Labuan.
The climate is hot and humid.

6. Business environment (cont.)
Language
Bahasa is the official language. However, English is widely used for business and in the tourism industry.
Apart from English, Mandarin and Tamil are also common languages taught at school concurrently with Bahasa and English.

7. Business environment (cont.)
Currency
The local currency is Ringgit Malaysia (RM).
Major hotels and larger establishments readily accept foreign currency.
Foreign currencies can also be readily exchanged at banks or licensed money changers.

8. Business environment (cont.)
The economy
The economic policies and strategies of the country are set out in the National Development policy.
These are implemented through the outline Perspective Plan.
The previous action plan is the Ninth Malaysia Plan (2006‐2010).

9. Tenth Malaysia Plan (2011-2015)
THRUST
Charting development for a high income nation
6% growth target
Per capita income to increase to RM38,845 (US$12,139) by 2015
Creating private sector-led economy
Supporting innovation-led growth
Full employment
Restructuring of subsidies
ALLOCATION
RM230 billion: 60% physical development; 40% non-physical development
Sector allocation: economic 55%, social 30%, security 10%, general administration 5%

10. Enterprise survey
Top 10 constraints to firm investment in Malaysia (2007)
Inadequately education workforce
Tax administration
Licences and permits
Corruption
Access to finance
Customs and trade regulation
Labor regulations
Access to land
Crime, theft and disorder
Political instability
spx

11. The Importance of Communication Skills as Expressed by Business Authorities
“Top executives from Fortune 500 companies rate communications skills as the most important quality for business leaders.” Business Section New York Times
“There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn and practice the art of communication.”
--Max De Pree, Author The Art of Leadership
Use the slide to support the value of the course.

12. Evidence of Communication Weakness in Business
“I’m surprised how so many people struggle with communication.”
--Michael Rook, Production Manager Hewlett Packard, San Diego, CA
“The first thing the Human Resources Department did was give me a writing book.”
--Sam Reeves, IT Consultant AMS, Denver, CO
Similarly, you can use this slide to show communication weaknesses in business.

13. Does Business Act Responsibly?
Source: Yankelovich & CNN/USA Today/ Gallup Poll

14. Limited Confidence in Big Business
American Public’s Confidence in Institutions
% of Respondents Answering “Great deal” or “Quite a lot”
Source: 2007 Gallup Poll

15. Are Executives Overpaid?
Paris Hilton $6.5 Million David Beckham $27 Million J. K. Rowling $32 Million Elvis Presley (deceased) $37 Million Rolling Stones $88 Million Tiger Woods $100 Million Steven Spielberg $110 Million Oprah Winfrey $260 Million Steve Jobs $647 Million
Source: Forbes, MSNBC, ABC, Rolling Stone

16. Forms of Organisational Comm.
Operational
Internal
External
Personal
This outlined above forms of communication in business emphasizes your lecture points. The screenshot of the intranet at Deere & Co. provides a talking point for operational communication.

17. Communication Networks
Formal
well-established, usually along operational lines
planned
Informal
complex
dynamic
This outline emphasizes the points in your review of networks.

18. Formal and Informal Communication Networks
Department Manager
Supervisor
This illustration from the text can aid your description of the structure of communication in the organization.
Black Solid Lines = Formal Network
Coral Dashed Lines = Informal Network (at a moment in time, for they change often)

19. Communication Process Model
This model guides your discussion of the communication process, the first cycle.

20. Factors of communication
The Message - The content of the communication
The Medium - The method of passing on information
The code - The system of signs or sounds used
The Channel - Sound waves or light waves

21. Factors of communication
Interference - Noise which can affect transmission of information
Feedback - information on how information was received
Context - Framework in which communication takes place

22. Forms of communication
Written
Or signs
Spoken
Visual/gestures
technology Touch

23. How to Compete in a New World
Recognize the new environment for business
Adapt without changing what they stand for
Foster understanding through education and outreach

24. How to Compete in a New World
Adapt without compromising principles
Technological innovations
Governmental rules

25. How to Compete in a New World
Don’t assume problems will magically disappear
Address issue at its inception
Anticipate the length of story
Don’t assume public has short memory
Communication and negotiation

26. How to Compete in a New World
Keep Corporate Communication Connected to Strategy
CC closely linked to company’s overall vision and strategy
CC play pivotal role in defining and communicating mission internal and external stakeholders
Hire qualified staff
CC report directly to the CEO