Download presentation
Presentation is loading. Please wait.
1
KOC 3301 Dr Rosmiza Bidin, FBMK
2
The subject Pengenalan Komunikasi Korporat (KOC3301) Dr. Rosmiza Bidin
, Assignment 40%, Mid term exam 20%, Final 40%. Mid term exam covers up to chap 5 (CSR). Final exam covers all. Text book: Corporate Communication (fifth edition) by Paul A. Argenti.
3
Business environment Parliament and law‐making Market conditions
Malaysia practices Parliamentary Democracy (Demokrasi Berparlimen) with Constitutional Monarchy and His Royal Highness (Yang DiPertuan Agong) is the Paramount Ruler Malaysia is also a country that practises a system of democracy based on the Federation system Market conditions strong economic strength, supportive government policies, educated workforce, developed infrastructure, vibrant business environment and quality of life
4
Business environment (cont.)
Population Malaysia is a multi‐racial country. Malaysia's population, as of July 2010, is estimated to be million, which makes it the 44th most populated country in the world. Malays, who make up about 65% of the population, are the predominant group, with Chinese (26%, )Indians (7.1%) and other ethnic groups making up the rest. About 80% of the nation’s total population occupies Peninsula Malaysia.
5
Business environment (cont.)
Area located in the heart of South‐East Asia, slightly north of the Equator. two geographical regions ‐ Peninsular Malaysia or West 11 states and the Federal Territories of Kuala Lumpur and Putrajaya, and East Malaysia, which has two states, and the Federal Territory of Labuan. The climate is hot and humid.
6
Business environment (cont.)
Language Bahasa is the official language. However, English is widely used for business and in the tourism industry. Apart from English, Mandarin and Tamil are also common languages taught at school concurrently with Bahasa and English.
7
Business environment (cont.)
Currency The local currency is Ringgit Malaysia (RM). Major hotels and larger establishments readily accept foreign currency. Foreign currencies can also be readily exchanged at banks or licensed money changers.
8
Business environment (cont.)
The economy The economic policies and strategies of the country are set out in the National Development policy. These are implemented through the outline Perspective Plan. The previous action plan is the Ninth Malaysia Plan (2006‐2010).
9
Tenth Malaysia Plan (2011-2015)
THRUST Charting development for a high income nation 6% growth target Per capita income to increase to RM38,845 (US$12,139) by 2015 Creating private sector-led economy Supporting innovation-led growth Full employment Restructuring of subsidies ALLOCATION RM230 billion: 60% physical development; 40% non-physical development Sector allocation: economic 55%, social 30%, security 10%, general administration 5%
10
Enterprise survey Top 10 constraints to firm investment in Malaysia (2007) Inadequately education workforce Tax administration Licences and permits Corruption Access to finance Customs and trade regulation Labor regulations Access to land Crime, theft and disorder Political instability spx
11
The Importance of Communication Skills as Expressed by Business Authorities
“Top executives from Fortune 500 companies rate communications skills as the most important quality for business leaders.” Business Section New York Times “There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn and practice the art of communication.” --Max De Pree, Author The Art of Leadership Use the slide to support the value of the course.
12
Evidence of Communication Weakness in Business
“I’m surprised how so many people struggle with communication.” --Michael Rook, Production Manager Hewlett Packard, San Diego, CA “The first thing the Human Resources Department did was give me a writing book.” --Sam Reeves, IT Consultant AMS, Denver, CO Similarly, you can use this slide to show communication weaknesses in business.
13
Does Business Act Responsibly?
Source: Yankelovich & CNN/USA Today/ Gallup Poll
14
Limited Confidence in Big Business
American Public’s Confidence in Institutions % of Respondents Answering “Great deal” or “Quite a lot” Source: 2007 Gallup Poll
15
Are Executives Overpaid?
Paris Hilton $6.5 Million David Beckham $27 Million J. K. Rowling $32 Million Elvis Presley (deceased) $37 Million Rolling Stones $88 Million Tiger Woods $100 Million Steven Spielberg $110 Million Oprah Winfrey $260 Million Steve Jobs $647 Million Source: Forbes, MSNBC, ABC, Rolling Stone
16
Forms of Organisational Comm.
Operational Internal External Personal This outlined above forms of communication in business emphasizes your lecture points. The screenshot of the intranet at Deere & Co. provides a talking point for operational communication.
17
Communication Networks
Formal well-established, usually along operational lines planned Informal complex dynamic This outline emphasizes the points in your review of networks.
18
Formal and Informal Communication Networks
Department Manager Supervisor This illustration from the text can aid your description of the structure of communication in the organization. Black Solid Lines = Formal Network Coral Dashed Lines = Informal Network (at a moment in time, for they change often)
19
Communication Process Model
This model guides your discussion of the communication process, the first cycle.
20
Factors of communication
The Message - The content of the communication The Medium - The method of passing on information The code - The system of signs or sounds used The Channel - Sound waves or light waves
21
Factors of communication
Interference - Noise which can affect transmission of information Feedback - information on how information was received Context - Framework in which communication takes place
22
Forms of communication
Written Or signs Spoken Visual/gestures technology Touch
23
How to Compete in a New World
Recognize the new environment for business Adapt without changing what they stand for Foster understanding through education and outreach
24
How to Compete in a New World
Adapt without compromising principles Technological innovations Governmental rules
25
How to Compete in a New World
Don’t assume problems will magically disappear Address issue at its inception Anticipate the length of story Don’t assume public has short memory Communication and negotiation
26
How to Compete in a New World
Keep Corporate Communication Connected to Strategy CC closely linked to company’s overall vision and strategy CC play pivotal role in defining and communicating mission internal and external stakeholders Hire qualified staff CC report directly to the CEO
Similar presentations
© 2025 SlidePlayer.com Inc.
All rights reserved.