1. Crop Cluster Development Programme – Innovation in Haryana
National Conference on Agriculture for Kharif Campaign – 2019
25th-26th April, 2019
Dr. Arjun Singh Saini
DG Horticulture-cum-MD-SFACH

2. huge NCR Market FOR FRESH F&V
Opportunity
huge NCR Market FOR FRESH F&V

3. Productivity Gap
MT per ha. :

4. Market Channels & Price Gap
Farmers
Commission Agent at the Mandi-
Wholesaler / Mandi Retailers
Retailers
Consumers
S.No
Stakeholder on the value chain
Value Added
Price Realization 1
Farmer/Vegetable Cultivator
Production of the Commodity and preliminary grading
Initial price varies with each commodity. 2
Commission Agent at the Mandi
Conducts the trade at the Mandi and facilitates instant payment to the farmers
5% of the produce cost.
This 5% is borne by producer in Azadpur Mandi whereas Buyer in the Karnal, Panipat Mandi. 3
Wholesaler/ Mandi Retailers
Grading and Sorting of the Produce
On an average, the produce is sold after a % hike. 4
Retailers
Delivers the produce to the end consumer
50% to 300% hike depending upon the market situation
Although farmers in the study region are able to sell all their produce but are not getting remunerative price due to lack of primary processing and lack of a well-managed market intelligence system.

5. Gap Analysis – Price in Kinnow
Wholesale rates (January) - Other States
Gujarat: Rs. 26/- per Kg.
Madhya Pradesh: Rs. 20/- per Kg.
Karnataka: Rs. 24/- per Kg.
Assam: Rs. 27/- per Kg.

6. Gap Analysis – Infrastructure
Infrastructure Type
All India Requirement
(A)
All India Created (B)
All India Gap
(A-B)
Pack-House
70,080
249
- 69,831
(Haryana)
1695 10
-1685
Cold-Storage (Bulk)
314,64 MT
31,823,700 MT
-3,276,962 MT
Cold Storage (Hub)
936,251 MT
Refer Vehicles
61,826 nos.
9000 nos.
- 52,826 nos.
Ripening Chambers
9,131 nos.
812 nos.
- 8,319 nos.
Source: NCCD

7. Existing Market System outside Notified Markets
Lack of hygiene and proper packing
Lack of loading and offloading and sorting grading facilities
Present supply chain
Transportation
Packing
Lack of Infrastructure
Wastage
Sorting & Grading
Lack of Hygienic washing facility & Platform

8. CCDP project envisioned…
- A Project comprises end to end approach by integrating
Crop management
Produce management
Supply management
- & project launched in February, 2018
Objectives
Farmer Economic Security Model
Safe Food & Nutrition
On Farm Marketing Support to Horticultural Farmers

9. Tasks Accomplished 1. SFACH–Institutional Arrangement
Govt. formed a Society - Small Farmers Agri-Business Consortium Haryana for Agri- and allied sectors registered a in Nov
Deployment of Consultants/ Project Coordinators at Clusters & District Level
Engagement of Project Management Unit with “8” no. of Professionals
2. Clusters
Identification of Horticulture Crops Clusters
Coding & Mapping of Each Clusters
Technologies Intervention
3. Farmer Producer Organizations (FPOs)
Formation of FPOs
Enrolment of Members in FPOs
Management of FPOs
4. PHM Infrastructure Development and Forward Linkages
Integrated Pack Houses
Formation of Norms & Guidelines
5. IT-Platform
SFACH Portal
FPO Portal
E-Services

10. 2. Clusters
Clusters : 393
No. of Villages : 1763

11. Clusters – Coding & Mapping

12. Strengthening of Horticulture Clusters
Demo Centre
Agreement with Israel : Establishment of demo Centres
E-Pest Surveillance - NCIPM
Pest Monitoring and Disease forecasting System
CCSHAU/ MHU
For adjunct faculty
Research & Development activities at CoEs.
CIP
Potato Technology Centre, Karnal, Haryana
For import of potato varieties
For evaluation of early maturing varieties
CPRI
Potato aeroponics production technology
Farm e-Services
In 2018: Farm advisory services, Farm Mgt. systems
IASRI (CHAMAN-II)
In 2018: Crop estimation & Ground to trouthing
ASCI: Skill Mission
Skill programme at Centres and HTI: 1 yr course, 6 month course

13. Tech. Demo Centers – Strengthening Regional Crop Diversification
Center of Excellence for Vegetables, Karnal (1 million USD project)
Center of Excellence for Fruits, Sirsa (1.54 million USD project)
Center for Subtropical Fruits, Kurukshetra (1.39 million USD project)
Integrated Bee Keeping Development Center, Kurukshetra (1.54 million USD project)
Potato Technology Center, Karnal (2.31 million USD project)
Integrated Horticulture Centre, Hodal (0.5 million USD)

14. Integration & Vertical Farming: Bamboo Stacking – a low cost intervention

15. Backward Integration - Clusters & Its Mapping

16. Productivity Enhancement - Vertical Farming Initiatives (ha)

17. 2. FPOs Formation Total 252 39479 District wise FPOs.pdf
Organisation
No. of FPOs
No. of Farmers
Horticulture
218
30829
Agriculture 20
3150
Milk 08
2740
Seed Production 04
1580
Honey 02
1180
Total
252
39479
District wise FPOs.pdf
Farmer Enrolment.png
FPO Size
FPO with 150 farmers
FPO with 250 farmers
FPO with 500 farmers
FPO with 750 farmers
FPO with 1000 farmers
Financial Provision
6.00 lakh
10.00 lakh
20.00 lakh
30.00 lakh
40.00 lakh
Handholding Tenure
Three Years

18. 4. PHM Infra. Development Crop Cluster Centre Retail Chains
Processing Units
Horticulture Village
Crop Cluster Centre
393 Clusters
One Integrated Centre per Cluster
1763 Villages
Upto Rs. 6 crore per Centre
Retail Chains
One Extn. Spl / cluster
Rs. 510 crore project for 140 centres
Support of 84 FPOs in the State
Whole Sale Markets
Collection Centre-cum-Pack House: Pre-fabricated structures
Govt. Institutions
Grading, Packing , Washing Lines
Hotels / Res.
Cold Rooms, Pre-coolers, Refer Vans
5. Primary Processing Units

19. Infra Development at Centres
1. Collection Centre-cum-Pack House: Pre-fabricated structures
2. Ware Space
3. Grading, Packing , Washing Lines
4. Cold Rooms, Pre-coolers, Refer Vans
5. Primary Processing Units
6. Packing, Packaging Machines and Material
7. Waste Management Unit
8. E- Market Platforms and E-portal
9. Mobile Retail Vans & Retail Shops
11. Solar and Power Support
12. Food Quality Labs
13. PHM Center of Excellence

20. Project Implementation Mode
Land Identification in Cluster
Land lease agreement
Preparation of DPR
Application to SFACH
Application & Pre-sanction Letter
Bank Appraisal & Sanction
Recommendation of Distt. Committee
Appraisal of SFACH Sub-Committee
Approval by SFACH EC
Project Approval
50% Fund Release to Bank
Unit Construction
Inspection by Tech. Committee
Balance release linked with Activity wise completion
Project Implementation

21. 4. Project Implementation - Phase wise
140 Centres
Phase-1: 30 no.
(Rs. 100 cr)
(2019)
Phase-2: 51 no.
(Rs. 209 cr)
(2020)
Phase-3: 59 no.
(Rs. 201 cr)
(2021)

22. Project Status LOI issued : 23 no. (Rs. 120 crore)
Project near completion : 3 no. (Rs. 14 crore)
Projects under approval process : 6 no. (Rs. 25 crore)
Complete Process Online
Online applications.pdf
Online component wise cost.pdf
Projects by FPOs only
Handholding for three years – Pack house Mgr. and Marketing Mgr.
Support of Govt. programmes
Support of PMU
Support of e-services
Workshops - Meetings

23. Modernization of Markets
Establishing Specialized Markets
Horticulture Market: Rs crore in 500 acres in Ganaur, Sonepat
Apple Market in Pinjore, Panchkula
Spice Market
Flower Market in Gurugram
Access to Wider Markets and Promoting Alternate Distribution Channels: E-NAM
54 markets linked to e-NAM.
Introduction of Single Trade License and Single Point of Levy of Taxes

24. THANKS