1. Business Intelligence
Core Subject – 15 Unit Credits

2. Lecture 12
Demonstrate the use of business intelligence tools and technologies
Example of an application to solve a specific user need or system requirement.

3. Data Mining Applications
Customer Relationship Management
__________ return on marketing campaigns
Improve customer ____________(churn analysis)
Maximize customer value (up-selling)
Identify and treat most valued customers
Banking and other Financial
Automate the loan application process
Detecting ___________ transactions
Maximize customer value (cross, up-selling)
Optimizing cash reserves with forecasting

4. Data Mining Applications
Manufacturing and Maintenance
Predict/prevent machinery failures
Identify ____________ in production systems to optimize the use manufacturing capacity
Discover novel patterns to improve product quality
Brokerage and Securities Trading
Predict changes on certain bond prices
Forecast the direction of stock fluctuations
Assess the effect of events ___________________________
Identify and prevent fraudulent activities in trading

5. Data Mining Applications
Insurance
Forecast claim costs for __________________
Determine optimal rate plans
Optimize marketing to specific customers
Identify and prevent fraudulent claim activities
Healthcare
Medicine
Highly popular application areas for data mining

6. Situation 1
Your team should interview people involved in systems development in a local business or at your college or university. Describe the process used, identify the users, analysts and stakeholders for a systems development project that has been completed or is currently under development.

7. Situation 2
Your team should perform a system review of a computer application being used at your college or university.
Include the strengths and weaknesses of the computer application and describe how it could be improved from a student perspective.