1. Reach a Broader Consumer Base with Quantum AutoSM
June, 2007

2. The Market Opportunity
The auto market is large, but experiencing slow growth
Over 230 million passenger vehicles and almost 200 million drivers in the U.S.
Private passenger vehicle insurance is a $170+ billion annual premium market.
Competition is intensifying for customers with a focus on competitive pricing
Increases in advertising and direct mail is drives shopping and switching carriers.
Insurance costs are rising as vehicles become more complex and costly to repair
Physical and bodily damage claims are rising
It has never been more important to price individuals accurately so that they get the right rate for their perceived risk
The right price for your individual risk

3. Quantum Auto Features & Benefits
Reaches a larger market through expanded underwriting guidelines and more sophisticated pricing. Offers competitive pricing at each stage of a driver’s life.
50 Tiers
Factors for every drivers age
Monthly aging of claim history
Automated underwriting process with no tiers to remember and fewer referrals to underwriting.
Account Discount which applies to all product lines (e.g. Home, Condo, Tenant, Boat, HomeSaver, PAF, PLUS, Flood).
Easy to quote and issue on ATLAS3, few additional fields to input.
Multi-variate pricing sophistication uses a mix of rating variables to determine the right price, making it less likely that one single variable will make the quote uncompetitive.

4. Quantum Auto Keeps Your Customers Satisfied
We look at many factors in determining risk so we can offer better rates, pricing each customer individually.
Quantum Auto is designed to accommodate a wide range of drivers and driving records.
Built in Quantum Auto credits and discounts can be enhanced by factors like:
Insuring more than one car with Travelers
Insuring multiple policies or the entire account with Travelers
Maintaining a clean driving record
Demonstrating a good student status
Installing safety and anti-theft devices in your automobile

5. Tips for Growing your business with Quantum Auto
Compete against the Direct carriers by investing in customer acquisition programs and offering multiple products.
Develop partnerships with people and organizations that can deliver leads.
Develop integrated marketing campaign using more media: , print, direct mail, website, tradeshows, local events.
Examine your book of business for niche opportunities (e.g. mono-line Home).
Emphasize the unique protection that customers get in dealing with an independent agent, don’t just sell on price.
Take advantage of a positive claim experience and ask for a referral.
Strengthen your referral program. Always ask for a referral at point of sale and as a follow-up contact.
Identify young drivers who will be laving their parents policies and continue the customer lifecycle.
To understand how to best utilize our many marketing tools and resources to help you grow, contact your PI Sales Executive today!

6. Use Reference Tools to Promote Quantum Auto
Tent Card
This tent card is a great desktop reference with important quoting tips.

7. Use Consumer Brochures to Promote Quantum Auto
PL (regular version)
PL (slim Jim version)
Offers high-level overview of Travelers Auto Insurance
Highlights benefits of Quantum Auto and working with an independent agent.
Tips for Use
Leverage centers of influence relationships with car dealerships, loan officers and banks (they can
present the brochure to potential customers during transactions that involve insurance).
Include this brochure in annual mailers to customers in preparation for account reviews.

8. Use Advertising to Promote Quantum Auto
Customizable Ad (on Agent HQ)
Available with 6 different images to appeal to a wide range of consumers.
Agents can customize with their logo and contact information and print free of charge!
Tips for Use
Advertise in local publications, newspapers and magazines.

9. Use Advertising to Promote Quantum Auto
Drop Ad
Available with 6 different images to appeal to a wide range of consumers.
Agents can customize with their logo and contact information and print free of charge!
Tips for Use
Use in local publications (insert into newspapers) to advertise agency.
Use as handouts at local events.
Work with local car dealers, loan officers and backs to have the drop ad included in informational packets.
Use drop ad in direct mail campaigns – tri-fold it and send it to prospects in the mail.
Place the ads on the windshields of cars parked at local events.

10. Use Electronic Brochures to Promote Quantum Auto
Electronic brochures make it easy to send product information via . It’s also fast and free!
This brochure is customizable with your agency information.
Tips for Use
Send to potential or existing customers via .
Use with online auto insurance quotes or proposals.
Post the brochure on agency Web site.

11. Use Advertising Inserts to Promote Quantum Auto
Available with 6 different images to appeal to a wide range of consumers.
Agents can customize with their logo and contact information and print free of charge!
Tips for Use
Use in direct mail marketing packets such as "Valpak.“ Visit for more details.

12. Use Posters to Promote Quantum Auto
Available with 6 different images to appeal to a wide range of consumers.
Agents can customize with their logo and contact information and print free of charge!
The designs mirror the Advertising Inserts, as well as the Print Ads and FSIs, making it easy to execute a professional-looking marketing campaign with a consistent look and message.
Tips for Use
Hang in your agency waiting area.
Hang in local car dealerships.

13. Use Email to Promote Quantum Auto
ePostcards
Does your agency collect customer addresses?
Customize with a choice of four images and four different messages.
No postage needed and setting up the message is quick and easy! And free of charge!
Tips for Use
Use the “Thank You” template to welcome new customers for all lines of business.
Account Round Home
Send these postcards to existing Travelers customers to let them know they can save if they insure their home and auto together!
Account Review
This postcard can be used with existing customers to remind them of the importance of an annual insurance review.

14. Visit insynchtools.com today
Your one-stop-shop for all Travelers sales and marketing tools.
Free & customizable for your agency!
Advertising PR
Direct Mail
Referral Programs
Lead Generation
E-cards
E-brochures
Retention Tools
Rounding Tools