1. Strategic Communications plan V.4
Neighbourhood Partnerships –
Strategic Approach To Communications Update

2. The vision
Imagine a city where every citizen is able to see and influence transformation in their neighbourhood through a range of communication methods.

3. The approach Use a variety of methods to increase the
understanding and awareness of:
How to get involved
Benefits and achievements of participation
Neighbourhood Partnerships and their scope of influence

4. Approach themes
Promotion
Branding
Web-based

5. Promotion - NP Newsletter
Four editions released
1,200 contacts reached
Promotes activity and
how to get involved
Highlights innovation
(e.g. participatory
budgeting)

6. Branding
New branding adopted
across the city
Toolkit created to support
promotional activity
Will be used on all NP
communication going
forward.

7. Web-based
- Tweets send to date – 1,667
Followers across city – 8,449
Peak level of ‘reach’ – 11,800
- Increase in followers to – 350
NP activities pinned - 100
- Customer focused re-design
Improved visual and usability
In built e-Engagement tool

9. Ongoing action
Annual promotional plan
Training programme

10. Strategic Communications plan V.4
Questions / Comments