1. Introduction to Business & Marketing Unit 1: Personal Skills, Goals, and Student Business Organizations
“Ways to Position Oneself to Succeed in Business, Relationships, and Life.”

2. Course title: “Business & Marketing”
Business Defined: “organizations that exchange goods & services for money”
For Profit Businesses (Goal: Revenue (sales) > Expenses (costs))
FED Ex, Apple, Chipotle, Starbucks, Exxon Mobil, Under Armour, NBA Team
Non Profit Business (Goal: Revenue (Sales) = Expense (Costs))
Charities: American Red Cross, Goodwill, United way, American cancer Society, Etc.
Businesses have many Key Functions
Marketing: designing, Pricing, advertising, and selling the Product
Manufacturing, Finance, Legal, Information Technology, etc.
Thus, “Marketing” is a Key function within a business

3. Intrapersonal and Interpersonal Skills
Why are we discussing Skills?
This course emphasizes that the Prioritization, Practice, and mastery of key Personal skills drive success in business & Marketing!
These skills are “transferable skills” meaning they also promote effectiveness in other non-business areas of life such as relationships, sports, and clubs.
Key Intrapersonal Skills to Master
Integrity
Truthfulness in all cases
Actions are Consistent with Your words
Abiding by Laws & workplace polices
Respecting others’ property & Treating everyone with the same respect (words, tone, actions)

4. Intrapersonal, Interpersonal, and Other Skills
Key Intrapersonal Skills to master (Continued from Previous Slide)
Positive Work ethic
Maintaining punctual and consistent attendance
Taking direction willingly with a positive attitude
Exhibiting motivation to accomplish the necessary & important task at hand
Remaining on task and completing the task efficiently
Demonstrating Lifelong Learning skills
Seeking education and experiences that enhance personal growth
Continually acquiring new technology skills
Continually pursuing new industry-related skills enhancing your career

5. Intrapersonal, Interpersonal, and Other Skills
Key Intrapersonal Skills to master (Continued from Previous Slide)
Open mindedness and Diversity Awareness
Appreciating, welcoming, and being respectful of all students, coworkers, and customers of all national origins, religions, races, gender, ages, disabilities, and appearance.
Assessing carefully others views, beliefs and practices, that may differ with your own, before forming & shaping new opinions and beliefs
Accountability & Reliability
You can always be counted on to deliver what you promised
You take ownership of the problem, where appropriate, and don’t blame others
You perform Reliably and consistently everyday!

6. Intrapersonal, Interpersonal, and Other Skills
Key Interpersonal Skills to Master
Teamwork
Actively Contributing to the success of the team & team Leader
Determining and then accepting specific role(s) on the team based on strengths
Neither dominating, nor withdrawing from the team (A “team player”)
Encouraging others participation and their contributions or input
Conflict resolution skills
Negotiating diplomatic solutions to interpersonal differences
Effective Listening & Speaking Skills
Repeating directions or requests to ensure understanding
Communicating effectively and pleasantly (no slang)
Exhibiting good public speaking skills

7. Practicing Intrapersonal & Interpersonal Skills
Distribute Team Assignment & Directions: Survival on the Moon
Key Skills That I am looking for
Teamwork (participation, establishing & assuming team roles)
Conflict Resolution (resolving differences of opinion respectfully)
Good listening & communication skills (no slang or childlike behavior)
Open Mindedness (considering others views respectfully)
Directions
You have 45 minutes to complete the Task
Appoint a scribe to document your team’s Conclusions
Appoint a Team leader to lead the team
Appoint a spokesperson to communicate the rationale of your team’s opinions
Grading: 10 points (rubric: solid & respectful Team participation: 8 points max, Open mindedness: 1 point, Good listening & communication skills:1 point)

8. Setting goals is like creating a map for a successful road trip
Set Goals!
Goal: A “goal” is an end result of something a person intends to acquire, achieve, do, reach, or accomplish sometime in the near or distant future
Setting goals is like creating a map for a successful road trip

9. How can goal setting benefit you?
Creates a path and provides guidance for a more successful future
Helps make the life you want to live a reality
Helps with decision making
Helps create well-being

10. Elements of a successful goaL
Specific S M A R T
Measurable
Attainable
Realistic
Time Bound

11. S = Specific Clearly defined end result
Financial goal = state exactly what plan you have for the money involved
Lacey’s Example
Current Goal
SPECIFIC Goal
I will reduce my debt.
I will reduce the amount I owe on my car loan.

12. M = Measurable
Determine exactly when you will know that the goal has been met
Financial goal = state the exact dollar amount
Lacey’s Example
Current Goal
MEASURABLE Goal
I will reduce the amount I owe on my car loan.
I will reduce the amount I owe on my car loan by $1,000.

13. A = Attainable
Create a step-by-step plan outlining exactly how the goal can be reached
Financial goal = Often determined by a spending plan or budget
Lacey’s Example
Current Goal
ATTAINABLE Goal
I will reduce the amount I owe on my car loan by $1,000.
Lacey has an extra $100 to spend:
I will reduce the amount I owe on my car loan by $1,000 by paying an extra $100 per month

14. R = Realistic How do you determine if a goal is unrealistic?
Examine the consequences of that goal
Opportunity cost - the value of the next best alternative that you will give up as a result of your plan
Trade-off - giving up one thing for another
Consider the trade-offs and opportunity costs

15. R = Realistic
Lacey’s Example
Current Goal
REALISTIC Goal
I will reduce the amount I owe on my car loan by $1,000 by paying an extra $100 per week.
Lacey has determined that paying her car loan is more important than any other use of her money. The opportunity cost of paying her car loan is higher than the alternative of saving that money.

16. T = Time Bound Specifically state when the goal will be reached
Consider whether your goals are short-term or long-term
Short-term goal – attained in less than one year
Long-term goal – attained in more than one year
Financial goal – make sure to consider your long-term financial needs when setting financial goals
Lacey’s Example
Current Goal
TIME BOUND Goal
I will reduce the amount I owe on my car loan by $1,000 by paying an extra $100 per week.
I will reduce the amount I owe on my car loan by $1,000 in 10 weeks by paying an extra $100 per week.

17. SMART Financial Goals Summary
Specific S M A R T
State exactly what is to be done with the money involved
Measurable
Write the exact dollar amount
Attainable
Create a step-by-step plan outlining exactly how the goal can be reached
Realistic
Think through the trade-offs and opportunity costs to analyze the consequences of your goal to make sure it isn’t unattainable
Time Bound
Specifically state when the goal will be reached

18. Match each part of Ashley’s goal with the correct SMART goal element
Specific
Measurable
Attainable
Realistic
Time Bound
Ashley will spend $25 less on entertainment every month in order to save that $25 instead. She feels this is doable
Ashley will save money for college.
Ashley will save money for the next two years.
Ashley will save $600.
Ashley has determined that the benefit of saving money is more valuable than spending an extra $25 on entertainment every month.

19. What is Ashley’s final SMART goal?
Specific
Measurable
Attainable
Realistic
Time Bound
Ashley will save money for college.
Ashley will save $600.
Ashley will save $600 for college. Ashley has decided that she is willing to spend $25 less on entertainment every month in order to save $25 per month for the next two years.
Ashley will spend $25 less on entertainment every month in order to save that $25 instead. She feels this doable.
Ashley has determined that the benefit of saving money is more valuable than spending an extra $25 on entertainment every month.
Ashley will save money for the next two years.

20. How can goal setting benefit you? What is a goal?
Summary
How can goal setting benefit you?
What is a goal?
Long and short term goal?
Why are setting goals important?
What are the elements of a SMART goal?

21. You will now be writing 3 SMART Goals that aim to move towards mastery on your intrapersonal skills. We will then discuss them as a class.

22. Intro to Business & Marketing: DECA and FBLA
DECA and FBLA are two separate Co curricular Student organizations at PFHS
“Co Curricular” defined: Learning activities, usually in clubs after school, that complement the formal Curriculum
Thus, PFHS’ DECA and FBLA student organizations complement our Intro to Marketing course, as well as other PFHS Business Courses.
Deca (Distributive Education clubs of America) Just say “DECA!
Mission: prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
Deca links classroom learning to businesses (speakers/leaders), develops employee and leadership skills, and promotes competition.
Includes after school meetings, field trips, and competitions against other schools! (DECA interest meeting on 9/6/18).
Mr. Smallwood and Mr. Khatcheressian (Mr. K) are co-advisors of DECA

23. Intro to Business & Marketing: DECA and FBLA
FBLA (Future Business Leaders of America)
What is FBLA?
A co curricular club at PFHS that helps high school students prepare for careers in business through academic competitions, leadership development, and educational programs.
Individual, team, and Chapter events & Competition! An international organization!
Mr. Latter and Mr. Longchamp are the co-advisors of the FBLA club.
Initial Interest meeting will be announced, likely in late September or October (stay tuned)