1. Employee Communications APTA Marketing & Communications Workshop
February 26, 2019

2. Sound Transit District Meeting growing demand
75,508
165,000
700,000
550,000
PROJECTED
Sound Transit District
40% of the state’s population
(50%+ under 40)
Meeting growing demand

3. Why do we care about Employee Comms?
EMPLOYEES ARE THE BRAND: employees influence external audience perceptions, especially those of customers, in ways that public relations and marketing efforts can’t.
EMPLOYEES impact productivity and influence one another.
Engaged employees are more productive and better advocates for the organization.
Engaged employees talk of “we”; Less engaged employees talk of “me”;
Engaged employees have lower attrition
Engaged employees work harder, smarter, and safer
Engaged employees are brand (values) champions

4. Gallup: Only 34% of (US) employees feel engaged
Do employees understand what is expected of them?
Do employees feel they are surrounded by supportive employees?
Do employees feel they’ll be recognized when they peform well?

5. “You will prioritize employee comms…”
A rapidly growing workforce, many new employees
Evolving culture and business process to deliver projects & services
Employee feedback: ‘We need stronger engagement’
Managing growth and change without information overload

6. Our goal
Evolve the employee communications program to enhance employee effectiveness and increase satisfaction

7. A multi-channel approach
All-staff meetings
Executive
Posters, flyers
The Hub intranet
News Link newsletter
Jabber, WebEx, SharePoint

8. Our wins Quality and consistency News Link
Executive-level input & behavior
Values campaign
Offsite all-hands meeting
Learning what excites interest

9. Our setbacks Process, partnerships and resourcing
A steering committee that didn’t
We can’t keep up!
Production woes
Roadblocks

10. Reimagining the All Staff meeting
Who owns the channel?
What needs to be discussed in person?
When and why to bring in the CEO…
From a family, to a community

11. Looking forward Scale up and add value Fix the factory Strategic plan
Empower employees
Better channels and tools

12. Where to start? If we had to start from scratch we would….
Define core business objectives
Confirm short and long term goals
Human resources
Executive leaders
Establish clear roles and responsibilities
Create channel/content strategic plan to support our goals
Test drive process and tactics
Define success and measure progress

13. Thank you.