1. Childhood Obesity Part 2

2. Direct Advertising & Beyond
Advertising goes beyond commericals
Product placement
School sponsorship
Contracts
Fundraising
Channel One
Contests / Coupons / Incentives

3. Causes: Lack of Physical Exercise
Although at least 30 minutes of moderate activity is recommended daily.
23% of children have no free-time physical activity
Schools have dropped PE classes
Media has replaced activity
Neighborhoods may be unsafe

4. Physical Activity Childhood obesity is not just about food.
What are some benefits of exercise?
What about health risks?

5. Physical Activity Recommendations
1 hour (or more) of daily physical activity
Aerobic activity: 60+ minutes of moderate- to vigorous-intensity every day
Muscle-strengthening activity: at least 3 days a week as part of the 60 minutes
Bone-strengthening activity: at least 3 days a week as part of the 60 minutes

6. Examples of Physical Activities for Children and Adolescents
Type of Physical Activity
Children
Adolescents
Moderate-intensity aerobic
Hiking, bike riding, brisk walking
Baseball, yard work, hiking, brisk walking
Vigorous-intensity aerobic
Bike riding, jumping rope, running, soccer, basketball
Jumping rope, bike riding, karate, basketball, cross-country skiing
Muscle-strengthening
Modified push-ups, sit-ups, rope or tree climbing
Exercises with hand-held weights, push-ups, pull-ups, climbing wall
Bone-strengthening
Jumping rope, running, hopping, skipping, gymnastics
Jumping rope, running, sports like gymnastics, basketball
CDC, 2008

7. Physical Activity & Youth
CDC, 2008

8. Physical Activity: Schools
“In 2007, only 30% of 9th-12th grade students said they attended physical education classes every day.” (CDC, 2008)
Does physical activity have any affect on academics?
What can schools do?

9. Physical Activity: Communities
What can communities do to encourage physical activity?
Community-wide campaigns
Improvements
Partner with schools