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The Retail Owners Institute®

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Presentation on theme: "The Retail Owners Institute®"— Presentation transcript:

1 The Retail Owners Institute®

2 Sore back from gardening
Sore back from gardening? Today, like many others, you might log on to WebMD for answers. Use heat? Or ice? Is aspirin better than Tylenol? Should I really go into the ER?? Best of all, WebMD is free, is there on-demand, whenever you need it (like weekends, holidays, the middle of the night.) It offers background and perspective, enabling you to make an informed decision. Thank goodness for WebMD!

3 So, where can retailers get answers about their retail business
So, where can retailers get answers about their retail business...weekends, holidays, 2:37 a.m.? Sadly, many retailers think if they have profits, they will have cash. Or, if they have cash, they therefore will have profits. And, many of the same people believe if they have lots of inventory, they must be wealthy! Nobody ever trained them otherwise. Until

4 “The ROI is a WebMD for retailers!”

5 Why The ROI? In the U.S., on average, 24/7/365, a retailer fails every 11-1/2 minutes. That’s why!
Good retailers are “people people”, not CFOs. People go into retailing because they love the products they sell, or the people who buy the products. Others want to be their own boss. All too often, financial issues make or break their dreams. Basic financial retail training programs have all but disappeared. Department stores like Marshall Field, Sears Roebuck, and J.C. Penney used to provide great training in the business of retail. Such training is no longer prevalent. The “Information Age” has changed the rules. Between cable TV, the internet, iTunes, Netflix, and Tivo, people can control when and how they access news and entertainment. We live not only in the Information Age, but the on-demand Information Age. “When I hurt my back, I want answers from WebMD right now!”

6 The Retail Owners Institute® www.RetailOwner.com
Over 700 retailers per day come to The ROI site, seeking answers business control profits, of course peace of mind! ...and they’re finding it!

7 Useful, powerful “how-to” business info for retailers
Focuses on the key survival issues for retailers (especially inventory and cash flow). Designed especially for those who are accounting-averse; written so that everyone will “get it”. Empowers retailers: “Turn on your financial headlights!!”

8 14 “Key Issues” Sections Be a Better Owner Better Store Management
Controlling Cash...Finally! Don’t Worry, It’s Only the Future Financial Tools & Tips Sales & More Sales! GMROI-#1 Inventory Productivity Tool Help with People Problems Inventory Buying Plans & Turnover Quizzes & Challenges Turnaround & Recession Guides Understanding Financial Basics We Need Better Customers! Win Over Your Bank

9 How-To Articles by Retail Experts

10 Benchmarks for 50 Separate Retail Verticals

11 However, about two-thirds of The ROI’s content is behind a “walled garden”: The Members Only Collection (Monthly subscription fee for ROI Membership: $24.95; $299/year)

12 Organizations can take down that walled garden
Organizations can take down that walled garden! Sponsor the 24/7 All-Access Program Your retailers... come to your website log on to The ROI from your website enjoy full Access Privileges at The ROI, a $299 value, at no additional cost to them and, thanks to you, they have their own “WebMD for retailers”, anytime they need it.

13 And the Sponsor’s logo here: “Special Access Privileges”

14 “Special Access Privileges” to the Members-Only Collection for your retailers
(Sponsor’s notice here. Remember: your retailers see only your notice.)

15 Access to All 48+ How-To Articles in The ROI Library
...And recognition for your Sponsorship

16 Exclusive Online Calculators for Retailers
Key Ratios GMROI & Turnover Cash Flow Inventory Buying/OTB Calculator Profit & Loss Planner

17 Access to The ROI Guides
Downloadable • Full-color • 8 pages GMROI Guide Crisis Guide

18 Access to The ROI’s Short Course on the Basics of Retail Finance

19 24/7 All-Access Program Sponsorship Just pennies/month per retailer
Sponsorship Fees are a tremendous value for you and your retailers! Up to 500 retailers, Sponsor pays just $500 per month ,500 retailers, Sponsor pays just $1,000 per month 1, ,000 retailers, Sponsor pays just $1,500 per month 5,001 + retailers, please inquire Provide The ROI safety net to your retailers!

20 The Retail Owners Institute®
1326 Fifth Ave., Suite 620 • Seattle WA • •


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