1. Hexabrix Key Messages Missy Buchanan
Mid-Year Sales Meeting
Bloomington, IN
July 13th – 17th

2. Hexabrix Key Message Development
What’s happened since Key West?
What’s in the works now?
What’s coming up?
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash

3. Hexabrix Key Message Development
What’s happened since Key West?
Product available March/April
ACC KOL Roundtable
Completion of Market Assessment
1 KOL Regional Dinner (Atlanta)
41 Trials & 12 Closes
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash

4. Hexabrix Key Message Development
Market Assessment – External Population
13% Response Rate
Representing 18 States
~60% in profession >18 years
~50% perform procedures/week
Market Assessment – Internal Population
All US MCPs +4 International MCPs
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash

5. Hexabrix Key Message Development
Market Assessment – Key Takeaways
No current recognized CM leader in the anti-thrombotic space.
Identified as an unmet need by KOLs.
Clear lack of awareness in the market for Hexabrix and it’s properties.
Abundant opportunities to educate market.
More recent clinical data needed.
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash

6. Hexabrix Key Message Development
What’s in the works now?
Visual Concept Development
Building Inventory of Marketing Materials
KOL Regional Dinner Series (2 Scheduled)
PMS Study (Thursday)
CME Programs: Online & TCT (Friday)
Animation of Mechanism of Action (Q4/Q1)
ACC Roundtable Supplement (Q1 2010)
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash

7. Hexabrix Key Message Development
Visual Concept Development
Lotus Flower Concept being refined
Represents the calm/comfort/reassurance that comes from knowing you are doing all you can to protect your patient.
Similar iconography to the Oxilan Iceberg
What do you think?
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash

8. Hexabrix Key Message Development
What’s coming up?
Wrapping up Q2/Q3 Projects
Focused on TCT 2009 (Friday)
International KOL meeting ESC
Beginning Preparations for 2010
What do you need?
Q1: External & Internal Mkt Assessment
Q2/Q3: Targeted Promotion Material Dev.
Q4: TCT: Big Splash