1. Michelle Fenwick Programme Manager
Developing the Young Workforce Edinburgh, Midlothian and East Lothian
Developing the Young Workforce, Scotland’s Youth Employment Strategy; asks business to be more involved in shaping and recruiting youth talent. Educators and businesses working together as co-investors to create a skilled workforce for Scotland’s future. This ask makes business sense.

2. Governance Employer Led Regional Focus Key Features:
EMPLOYER LEAD: Many times over have we heard reference to the fact that young people could be seen as not work or industry ready, education have failed in preparing young people for employment! But is this the case – really? This was a key piece picked up on in the Wood Commission, a report into how we prepare young people for the world of work and how we can do better and have a world class vocational education system, reducing youth unemployment levels to those of the best performing countries in Europe.
Education have a focus on academic achievement and it can be difficult for teachers and those working in education to bring the curriculum to life and put learning into the real world context, the labour market changes, we are aware of changing demand sectors, changing growth sectors, changes in technology affecting job roles and functions and how we do business, it is vital that business takes a lead.
Our governance structure sees an employer lead board with broad representation of sectors, all passionate about shaping and recruiting youth talent.
REGIONAL FOCUS: We are aware that employers recruit from outwith the City, approximately 40% of people in East Lothian and Midlothian travel in to Edinburgh for jobs. Having a regional focus allows us to look at the region as employers would, looking at the talent pipeline coming through education and creating links with industry that work for the regions labour market. Broadening pool of talent for employers. Allows for regional innovation.
Key Features:
Scottish Government Funded
Enhance, support and complement current activity
3 Year Plan
Employer led collaboration

3. Call to Action

4. Strategy & Outputs to Date

5. Marketplace

6. Marketplace Data
116 Opportunities focused on gaps and growth and demand.
95% Additional or new to an area
Opportunity Type
Industry insight 29
Workshop 15
Career event
Workplace visit 14
Employability
Work placement 12
Teacher insight 6
Enterprise 5
Parent/carer session 2
Soft Skills 1
Sector
Construction and building 27
Financial services 16
Computing and ICT 9
Science, mathematics and statistics 8
Social work and caring services 5
Design, arts and crafts
Garage services
Administration, business and management
Print and publishing, marketing and advertising 4
Education and training 3
Manufacturing and production 2
Hospitality, catering and tourism
Healthcare
Retail and customer services
Performing arts and media 1
Legal and court services
Engineering
Facilities and property services
Other
Learning Outcomes
Raised awareness of industry
102
Communication and interpersonal skills 64
Team working 55
Using your initiative and being self-motivated 49
Problem-solving skills 48
Ability to learn and adapt 46
Organisational skills 44
Business and enterprise skills 41
Technical and specialist skills 35
Working under pressure and to deadlines 28
Numeracy 25
IT and social media skills 21
Negotiation skills
Resilience 20
Leadership 19
Customer service skills 14
Sales and marketing skills 12
Curriculum Areas
Technologies 80
Mathematics 65
Other 50
English
Sciences 46
Health and wellbeing 33
Social studies 21
Expressive arts 17
Languages 16
Religious and moral education 6
Target Audience
Secondary S4 to S6 (14-18 year old)
108
College 46
Secondary S1 to S3 (11-14 year old) 42

7. The Guarantee & Marketplace Intelligence
Demand and growth sectors for the region:
Sectors Recruiting:
Administration/Secretarial/PA
Construction/Trades/Property
IT/Telecommunications
Engineering/Technical
Hospitality/Catering/Tourism
Social Services/Housing/Childcare
Financial Services/Investment
Accountancy
Media/Design
Customer Services
Young Peoples interest areas:
Retail
Administration/Secretarial/PA
Customer Services
Leisure/Sport/Entertainment
Construction/Trades/Property
Engineering/Technical
Sales
Hospitality/Catering/Tourism
Social Services/Housing/Childcare
IT/Telecommunications
Marketplace Data:
Construction and building
Financial services
Computing and ICT
Science, mathematics and statistics
Social work and caring services
Design, arts and crafts
Administration, business and management
Print and publishing, marketing and advertising
Education and training
Administration, Garage Services, Logistics and Distribution
Health & Social Work
Construction
Professional, Scientific and Technical
Hospitality (Accommodation and Food Service)
Financial & Insurance
Administration & Support Service Activities
Wholesale & Retail Trade; repair of Motor Vehicles
Information and Communication
Arts , Entertainment and Recreation
Top 10 of each of the above covers the growth and demand sectors in the region
The difference in growth, sector demand (recruitment) and sector interest highlights the need for increased/improved insight in education to raise awareness of labour market demand, skills, jobs etc. in these occupational areas:
Financial Services
Media/Design
Leisure/Sport/Entertainment
Retail and Sales
Construction
Computing and ICT
STEM
Health & Social Work

8. Schools, Teacher, Young people, Parents
The DYW Eco-System
Pre- Apprenticeship
Schools, Teacher, Young people, Parents
Regional City Deal
STEM Ambassadors
Partner
Delivery Programmes & Initiatives
Career Ready
My STEM JET
MyJET
IIYP
JET
FAs
MAs
GLAs
School Work Placement
DYW
SDS
Board & Employers
FSB
Strategic
Partners
Edinburgh College
CCP
FKRSC
Local Authorities
DWP
Direct Services & Products
The Guarantee
Marketplace
Industry & Education Partnerships Matching and Facilitation
Training Workshops & Toolkits
Jobs Roadshow
Digital Xtra
Ambassadors
IIYP
Partnership Academies
Specialist signposting, steering groups, policy & Strategy
CBIP in Education
Regional Conference and Business Breakfasts
Account Management
Services

9. Contacts @DYWEdinMidEast www.edinburghchamber.co.uk/DYW
Michelle Fenwick (Programme Manager)
/ (Option 9)
Jimmy O’Connell (Employer Engagement Manager)
/ (Option 9)
Leanne Hastings (Industry and Education Partnership Manager)
/ (Option 9)
@DYWEdinMidEast