1. Claire Fryer – Director of Behavioural Management
Behavioural Insights
Claire Fryer – Director of Behavioural Management

2. The ability…

3. Smart Casual

4. Our focus Behavioural change Applied behavioural science
When no-one is looking
ANTECEDENT
BEHAVIOUR
CONSEQUENCE

5. The system

6. CBS rolled out across Costain
Our journey
"BE SAFE" Started
P&G Manual
Insurance Discount
BBS Pilot Programme
CBS rolled out across Costain

7. Behavioural Management Team Consultancy Sectors

8. Model Specific Measurable Fact Pinpoint ABS Shaping R+ R- Ext P
Environment
Consequence
Chain
Fact
Shaping
ANTECEDENT
BEHAVIOUR
CONSEQUENCE
WHAT WE SAY & DO
A model for understanding human behaivour

9. Behaviour occurs for two reasons…

10. Claire

11. what happens now?

13. Multiple workforces transient people
Social conformity
Influenced by the behavior of others and perceived consequences

14. Highways

15. Other Sectors Water Power Sector Highways Oil and Gas Rail Nuclear
Service strikes avoided
Behavioural reviews
Behavioural improvement plans
ABC analysis
Practitioner visits
Coaching supervisors
SHE advisor providing feedback daily on submitted observations c.100 per week.
Interlocking behaviours
Climate surveys
Key behaviours
Safe starts
Distractions
Water
Power
Sector
Highways
Oil and Gas
Rail
Nuclear

16. Typical consequence chain
Executive
Behaviours
Director
Behaviours
Manager
Behaviours
Supervisor
Behaviours
Operative
Behaviours
Based on work by Joseph Laipple

17. Based on work by Joseph Laipple
When it works well
Coaching
the Work
The
Work
Coaching Coaches
Executive
Behaviours
Director
Behaviours
Manager
Behaviours
Supervisor
Behaviours
Operative
Behaviours
Results
Results
Based on work by Joseph Laipple

18. Coaching supervisors
What could go wrong? What must go right?

19. Behavioural Change

20. Behavioural Change

21. Behavioural wellbeing
Nurses on site
Dentists
Doctors
Job rotation
EAP including supply chain

22. This works What to do, what not to do
Coaching
the Work
The
Work
Coaching Coaches
Created environment
Make
Help
Let
Executive
Behaviours
Director
Behaviours
Manager
Behaviours
Supervisor
Behaviours
Operative
Behaviours
Results
Results
Based on work by Joseph Laipple
This works What to do, what not to do

23. Comparison
0.04

24. Outreach - an international alliance

26. Time Cost Quality Safety Programme Relationships
Leadsafe Audits
Working with funding bodies
Actions from Incidents
Projects approved or rejected
Renewal of contracts within time period
No of miscasts closed out
Part of Tata Group, founded in 1868
11th largest global steel producer
Annual crude steel capacity of more than 27.5 million tonnes
Around 74,000 employees
Manufacturing operations in 26 countries across five continents
Present in both mature and developing markets
Turnover in : $18.1 billion (€15.5 billion)
Fortune 500 company
Time Cost Quality Safety Programme Relationships
“Once the pilot got underway and after the 3rd module things started going viral
Everyone wanted to understand and attend
this isn’t just about safety – we said it was starting with safety…
Both my role and the transformation we need will be impacted – this is making a difference in having open and understandable conversations”

27. art of Tata Group, founded in 1868
11th largest global steel producer
Annual crude steel capacity of more than 27.5 million tonnes
Around 74,000 employees
Manufacturing operations in 26 countries across five continents
Present in both mature and developing markets
Turnover in : $18.1 billion (€15.5 billion)
Fortune 500 company

28. Technical Director Tata Strip UK
“… I’ve seen it first-hand at the Coke Ovens in Port Talbot.
The results after 12 weeks are impressive, with one Shift Manager telling me he’d managed to free up 4 hours of his day previously spent doing reports. 
Four hours he can now spend with his team and the operation – maybe setting good examples of behaviours and practices for his team; maybe showing intolerance of things he might not have witnessed before.
And it is not just the Shift Manager, the production, engineering and technical teams are all seeing the benefit – and it is being done by them, not to them”.
Powerful indeed!

29. Infrastructure data – behaviour

30. Natural Resources data – behaviour

31. …reinforce, reinforce, reinforce
Best principle Make it easy for people to do the right thing Increase likelihood of success
Catch people ‘doing things right’
…reinforce, reinforce, reinforce

32. Benefits of approach Practical tools Scientific approach
Learning environment
Common language
Incremental gains
Becomes business as usual
Sustainable
Claire