1. Real Estate Services Proposal
Land For Sale
Real Estate Services Proposal
National Marketing, Local Expertise®

2. National Marketing, Local Expertise®
Agenda
About Us
Marketing Program
Internet Marketing Results
Next Steps
National Marketing, Local Expertise®

3. National Marketing, Local Expertise®
About Us
United Country is the largest seller of land and lifestyle property nationwide. Since 1925, we have specialized in land sales and related real estate like recreational land, ranchland, farmland, timberland, vacant land, development land, commercial land and similar land properties. Our unique marketing program is focused on exposing land for sale more broadly than the local market. We offer a broad range of marketing and advertising programs specifically targeting land and related property buyers nationwide and have built a one-of-a-kind national buyer database. We offer both traditional and auction real estate marketing. Our professionalism and expertise in local area land real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will guide you throughout the process. Why sell your property with United Country? Simple. No one can expose your property more broadly, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible. To sell land and related property most effectively, you need more than a “For Sale” sign, local website and a local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. That’s why you need the benefit of the United Country exclusive, proven marketing tools. We expose your property locally, regionally and nationally as no others can.
National Marketing, Local Expertise®

4. National Marketing, Local Expertise®
Marketing Program
Internet Marketing
#1 Source of Buyer Leads
95+% of Buyers Begin Their Search on the Internet (NAR)
We Focus on Websites that Rank on Page 1 for Buyer Search Terms
90% of Internet Visitors Only Visit Page 1
Exclusive, Top Ranked United Country Websites
Office Website
Statewide Property Type Websites
National Property Type Websites
Agent Websites
Listing Website
Top Rank Third Party Websites
LandsofAmerica, LandWatch, LandFlip, RanchLand.com
Zillow, Trulia, Bizbuysell, Loopnet
MLS (REALTOR.com), other
National Marketing, Local Expertise®

5. National Marketing, Local Expertise®
Marketing Program
UC Contact - Mass Sample
E-Marketing
Attractive E-Fliers to Potential Buyers
Buyer Databases
Largest, National Real Estate Buyer Database (over 700,000 Buyers)
Land and Related Buyers
National Print
Only National Catalog (also Digital)
Advertise Land for Sale in National Targeted Magazines and Newspapers
National Marketing, Local Expertise®

6. National Marketing, Local Expertise®
Marketing Program
Direct Mail
Property Fliers
Digital Photography
Property Video
Social Media
Public Relations
Auction Services
Other Local Marketing
Optional Advertising Agency Services (EMS)
Attractive Custom Multi-layer Property Website
Additional Third Party Sites, Featured Property Ads, Banner Ads
Purchased Target Buyer Lists
Extensive Targeted Direct Mail
Professional Video Production (w Drone)
Property Specific Local and National Magazine Advertising
National Marketing, Local Expertise®

7. United Country Websites
Example of Page #1 Rank on Relevant Buyer Searches
Nationwide
700,000 Websites Trying to get on page #1.
United Country Websites
Websites We
Advertise On

8. United Country Website
Example of Page #1 Rank on Relevant Buyer Searches
Nationwide
19 Million Websites Trying to get on page #1.
United Country Website
Websites We
Advertise On

9. United Country Website
Example of Page #1 Rank on Relevant Buyer Searches
Nationwide
76 Million Sites Trying to get on page #1.
United Country Website
Websites We
Advertise On

10. United Country Website
Example of Page #1 Rank on Relevant Buyer Searches Nationwide
82 Million Websites Trying to get on page #1.
United Country Website
Websites We
Advertise On

11. United Country Website
Example of Page #1 Rank on Relevant Buyer Searches
Statewide
18 Million Websites Trying to get on page #1.
United Country Website
Websites We
Advertise On

12. United Country Listings Have Page #1 Ranked Web Pages
Example of Page #1 Rank on Relevant Buyer Searches on a Listing
United Country Listings Have Page #1 Ranked Web Pages
Websites We
Advertise On

13. United Country Listings Have Page 1 Ranked Web Pages
Example of
a Ranked Listing Web Page

14. We Leverage an Innovative, Proprietary Technology Marketing Platform
Market Properties to Individuals via “Virtual Postcard”
Professionally branded with property images, information & hyperlinks to more details.
Mass Market A Property
Over 700,000 United Country Leads. Target buyers based on interest, location and property type.
Sample of Virtual Postcard
UC Contact - Mass Sample
National Marketing, Local Expertise®

15. National Land Sales Real Estate Market Overview
For Over 90 years United Country has been at the forefront of selling land. Our annual statistics provide a national snapshot from a market leadership perspective.
Land Listing Data
Land Sales Data
Current Listings: 8,800
Value of Listings: $2.6 billion
Acres Listed: 507,000
Annual Sales (2017): $970 million
Average Sale (2017): $186,000
Largest Sale: $17.1 million
Land Buyer Leads
Exclusive Confidential Buyers: 20,100
Purchased Buyer List: 25,000+
Bed & Breakfast
# of listings – 246
Value of listings - $157,165,100.00
Value of sold - $ 6,673,900.00
Highest sale - $ 1,650,000.00
Average sale - $ 303,359.09
Resorts
# of listings – 173
Value of listings - $ 225,696,077.38
Value of sold - $ 4,853,550.00
Highest sale - $ 625,000.00
Average sale - $ 346,682.14
Hotel/Motel
# of listings – 123
Value of listings - $138,579,176.00
Value of sold - $5,457,000.00
Highest sale - $695,000.00
Average sale - $363,800.00
National Marketing, Local Expertise®

16. United Country Overview
Innovating real estate since 1925
Largest integrated real estate and auction company in the country
Most comprehensive and effective real estate marketing system available
More lifestyle real estate experience than any other organization in the U.S. ($4 billion annually)
Niche Marketing Expertise in land sales
500 offices in the U.S., Costa Rica, Panama, Honduras and resort areas of Mexico
Network of 4,000+ associates
Strategic Partners include Colliers International, Ranchland.com, Starker 1031 Services

17. Optional Customizable Slides
Appendix
Optional Customizable Slides
The following slides in this appendix can be easily customized and moved into the main presentation to replace the general slides above… or deleted if not necessary.

18. About Us
United Country | {insert your office name here} {Now add any information about your office that you feel qualifies you and your team to handle a listing like this and replace the company copy as needed} is the largest seller of land and lifestyle property nationwide. Since 1925, we have specialized in land sales and related real estate like recreational land, ranchland, farmland, timberland, vacant land, development land, commercial land and similar land properties. Our unique marketing program is focused on exposing land for sale more broadly than the local market. We offer a broad range of marketing and advertising programs specifically targeting land and related property buyers nationwide and have built a one-of-a-kind national buyer database. We offer both traditional and auction real estate marketing. Our professionalism and expertise in local area land real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will guide you throughout the process. Why sell your property with United Country? Simple. No one can expose your property more broadly, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible. To sell land and related property most effectively, you need more than a “For Sale” sign, local website and a local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. That’s why you need the benefit of the United Country exclusive, proven marketing tools. We expose your property locally, regionally and nationally as no others can.

19. Insert Broker / Agent/ Auctioneer Name - Title
Insert Agent / Auctioneer Name - Title
Insert your bio, qualifications or why they should list with you here: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante. Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.
Insert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.
Insert Broker. Auctioneer, Agent or Team Photo Here
Insert Broker. Auctioneer, Agent or Team Photo Here
Insert Agent / Auctioneer Name - Title
Insert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.
Insert Broker. Auctioneer, Agent or Team Photo Here

20. Dan Duffy – Chief Executive Officer Mike Duffy – President
Dan joined United Country 2006 to and serves as the Company’s Chief Executive Officer. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients. Mr. Duffy provides consultation with United Country Brokers on property valuation and strategy development. Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the Chief Executive Officer of ePartners, Microsoft’s “2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the US and the U.K. Additionally, Dan served as the Chief Development and Financial Officer of an exchange serving the auction and brokerage market for industrial equipment. Prior to that, He was a founding member of The Center for Strategic Transactions, a division of Ernst & Young, providing strategic and corporate finance advisory services to Fortune 100 companies. Dan is a graduate of Indiana University with an Business and Accounting Degree and Northwestern University with an MBA in Finance and Marketing.
Mike is focused on bringing new, added value services, sales and marketing programs to United Country franchisees. Mike consults with United Country brokers on property marketing strategy and marketing plan development. With a 20 year background in marketing and sales, helping to build such national brands as Coca-Cola, NASCAR, RJ Reynolds, Minute Maid, Community Coffee and numerous other well known brands, Most recently, Mike served as VP of Marketing for Community Coffee and Coca-Cola. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs. Mr. Duffy graduated LSU in Marketing and has an MBA in Marketing and Finance from Indiana University.
David Dickey – Chief Operating & Technology Officer
David provides advanced innovative technology solutions to United Country affiliates. His team has developed the highest ranked real estate internet marketing system with over 3 million visitors per month. Additionally, he manages the only opt-in national database of buyer leads and advantaged e-marketing platform. Most recently, Dickey was SVP for ePartners, Microsoft 2005 Partner of the Year, specialized in customizing technology solutions to client’s business needs. Prior to ePartners, Dickey was the Director of Professional Services at Pervasive Software in both North America and Europe. Mr. Dickey graduated Texas Tech with a degree in Management Information Systems.

21. Mike Jones – President Auction Services
Shawn Terrel, CAI, AARE – EVP Auction Services
Mr. Jones has been a professional auctioneer since 1978 after attending North Texas State University where he studied business and journalism. Prior to joining United Country,  he served as President of Mike Jones Auction Group, Inc., a national real estate and auction company for over 30 years. He is considered an expert in auction sale management and facilitation, bid calling, marketing & advertising and business development. Jones joined United Country in 2006, today United Country is the largest integrated real estate and auction company in America.    
Jones served as the 55th President of the National Auctioneers Association., is past-president of the TX Auctioneers Association and is a 2005 TX Auctioneers Association Hall of Fame Inductee.   Jones is past chairman of the TX Department of Licensing & Regulation-Auctioneers Education Advisory Board. He was named the 1998 International Auctioneer Champion in Oklahoma City and was the 1995 TX State Champion Auctioneer.
Jones is the founder and Director of the Texas Auction Academy training school where he has trained over 2000 auctioneers. He has conducted educational classes and seminars in over 30 states and was the Keynote speaker at the South African Institute of Auctioneers National Convention in Jones was elected to the National Auctioneers Foundation Board of Directors in He has conducted over 2,500 auctions globally for Fortune 500 companies, International banks and others.
Mr. Jones annually conducts over 75 charitable and philanthropic auctions.   
Shawn Terrel brings a very extensive live and internet auction background to our management team. He has more than 20 years of professional real estate auction and bid calling experience across the United States. He has managed well over 2,000 professional auctions with a focus on land, commercial and development properties. Mr. Terrel has served on the Board of Directors of the National Auctioneers Association and is a Past Chairman and President of the Oklahoma State Auctioneers Association. In 2007 he was named Oklahoma State Champion Auctioneer. Mr. Terrel is a graduate of the Certified Auctioneers Institute at Indiana University and holds the Accredited Auctioneer Real Estate designation. He is a graduate of the Missouri Auction School and the Texas Auction Academy, where he is currently an instructor.
Amanda Siler– VP Enhanced Marketing Services® (EMS®)
Amanda brings extensive marketing experience to client projects leading the EMS team. EMS is an internal advertising agency within United Country, unique in the industry. EMS can provide any marketing solutions from custom websites, brochure and advertising design, to TV and radio development. Prior to joining EMS, She worked as a National Account Executive for a large regional homebuilder and developer, managing over 400 marketing projects per year. Amanda has a degree from the University of Colorado in Management and Marketing and an MBA from Baker University.
Additionally, our Home Office Marketing and Technology Team consists of over 100 professionals dedicated to exposing local listings more broadly.

22. Insert Broker. Auctioneer, Agent or Team Photo Here
Name
Owner / Broker / Auctioneer / Real Estate Agent
United Country Real Estate Office Name
Address
City, State, Zip
Office
Cell
Address
Website Address
Insert Broker. Auctioneer, Agent or Team Photo Here

23. Insert Address or Property Name Here
{Insert property description and overview here}: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante. Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.
{Insert photo(s) of property here}

24. Broader Exposure & Differentiated Experience
Marketing
• National advertising of properties
• Websites, E-marketing
• Exclusive catalogs, Print
• In-house marketing agency
• Comprehensive campaigns
• Buyer database (650,000+)
• Auction services
Technology
• #1 ranked land and lifestyle websites
• 3,500+ top ranked websites
• Continual SEO (website rankings)
• 3rd party website advertising
• Automated marketing tools
• Mapping, mobile apps
Broader Exposure & Differentiated Experience
Added Services
• Land Finance
• Home Mortgage
• Equipment Finance
• Home Protection Plan
• Property consultation, Easements
• 1031 Exchange, Strategic partnerships
• Colliers Intl, Sunbelt Business Brokers
Network
• offices nationwide
• 4,000+ associates
• Buyers from 30+ countries
• Offices in Costa Rica, Panama, Honduras and Mexico
• National and international strategic partnerships

25. United Country’s Blended Model of Marketing

26. Marketing Plan Options
Marketing Program
5.5% 6% 7% 8% 9%
10%
Custom Elements
Pricing Consultation √
Digital Photography
Top Local Website
MLS Website Syndication
Yard Sign
Office Team Selling
Office Local Advertising Buyer Leads
Standard Listing Website
Local Buyer Database Blast
Open House
Home Flier
Direct mail Postcards (50)
Featured Office Website Ad
Regional Buyer Database Blast
2nd Yard Sign
3rd Party Top Websites
National Specialty Websites
Virtual Postcard
Direct mail Postcards (100)
National Buyer Database Blast
Professional Photography
Custom Home Brochure
$200 Enhanced
Custom Website
$500+
Virtual Tour
$150
Drone Photography / Video
$100
Ad Agency (EMS) Options
Menu of Items

27. Largest Land Sales Company in the US