1. NDPHS EG Alcohol and Substance Abuse
Murmansk 3-4 April 2014

2. Trends in total alcohol consumption and harms
Age-standardised liver disease mortality (per ), assaults (per 1000) and total consumption (L 100 % alcohol per capita 1969–2011
Major revisions of the Finnish Alcohol Act in 1932, 1969, 1994 all had the effect of increasing the availability of alcoholic beverages.
In 2004 the affordability of alcoholic beverages increased due to a 33% tax reduction and due to increased opportunities to purchase cheap alcohol from abroad.
Assaults
Liver disease
Total consumption
THL

3. Revamp of Alcohol Act in preparation in 2014
The pillars will remain in place:
Government monopoly on retail sale of beverages above 4,7 % abv
License required for production, importe, whoselsale, retail, serving
Minimum age 18 years, except 20 years for retailed spirits
Fermented beverages up to 4,7% abv sold in grocery stores, kiosks and petrol stations
Small breweries and farm wine producers allowed to sell products (up to 4,7% and 13% respectively) to consumers in their own premises
Internet purchases are possible providing excise duty is paid and selling and delivery are separeted
Advertising for spirits is prohibited but allowed for beverages under 22% abv; from 2008 on TV only after 21:00, in cinema ony in X-rated films, no volume discounts, no advertising for happy hours

4. Esityksen nimi / Tekijä
Further restrictions on alcohol advertising already enacted in February 2014
TV watershed pushed to 22:00 h
Ban on outdoor advertising
Except sports and cultural events
Restrictions affecting social media: not allowed in alcohol advertising
Games, lotteries, contests – e.g. apps in tablets, mobile phones, product placement in video games, ”like us on FB and win…” etc
Any consumer-produced content meant to be shared through information networking services – i.e. no intentional use of viral tactics
Will remain allowed: ”standard” brand advertising in web producerrs’ web sites, private fan web sites, FB pages so long no money is involved
Esityksen nimi / Tekijä

5. Esityksen nimi / Tekijä
What may change
Bill to revamp Alcohol Act being prepared by the Ministry of Health
Reducing availability of alcoholic beverages through grocery stores and serving establishments
shorter hours for alcohol sale in grocery stores etc
shorter hours for serving alcoholic beverages
Self-monitoring of adherence to rules in selling and serving to be required by law
Taking into account local community views in licensing decisions
Less licensing bureaucracy for economic operators
Further options for discussion:
lowering the content of easily accessible drinks to 3,5%
In addition, action across other policies needed:
excise duties, travellers’ imports, public disorder, drink driving
Esityksen nimi / Tekijä