1. Windows Azure: Capabilities at scale
Andy Milligan
@andymilligan

2. “putting client service at the heart of financial services”
Proposition
Unique, consolidated, comprehensive view of your data and documents
Tools and content for informed choices
Model
Proprietary approach for valuations
Opportunity
Services to partners and brands at scale
FSA service disruption

3. Platform choices Requirements Less important European hosting
Arbitrary, easy scale
.NET / C# code friendly
Mature operational support
Comprehensive
Trusted provider
Less important
Cost
Lock-in
Immediate deployment / elasticity / ALM

4. Industry valuations SQL Server CRM Back office ASP.NET
Business logic & data access
Load Balancer
Service Platform role
Service Platform web role
Storage
Data hub worker role
Importer
Scheduler
Connector
Web services
Business logic
Data access
SQL
Sync Framework

5. What Azure means to AMP
Mature capabilities without operations, CapEx or big build
Compute server scale out
SQL Azure availability
Doc storage redundancy
Table storage reliability
Limited learning and lock-in
Cloud economics can change your proposition

6. Watch out for… Get ready to fill the gaps Basic tooling
Missing platform features: search, auto-scale, fixed IP, scheduler, , logging, encryption, rich load-balancing…
Pace of change
Jam tomorrow
SQL Azure Federations
AppFabric Cache
The A-Team