1. How the two studies relate to the key theme of attention?
MORAY
Cognitive because of its subject matter – namely, attention.
This specific study was included because it is one of the many studies from the 1950s which sought to investigate auditory attention; Moray’s study comprises a series of three experiments, one of which investigates the ‘cocktail party effect’ and what kind of information breaks the attentional barrier is discussed.

2. How the two studies relate to the key theme of attention?
SIMONS AND CHABRIS
This can be seen as building on Moray’s work by investigating visual (as opposed to auditory) attention.
This study also explains why we may not recall information that we see, but do not pay attention to

3. PALS - Scenario
Teenagers in today’s society are consumed by their mobile telephones. These devises made for social networking, have produced anti-social robots. These robots walk around the streets, throughout their day to day business, with their heads in their phones. As a parent it’s hard to get their attention. You could put anything in front of them, even a clown, and they wouldn’t even notice!
Inattentional blindness – the failure to notice a fully visible – but unexpected – object when attention is elswhere