1. The Story Message
Topic
Purpose
Audience
Message
Takeaway

2. Topic
Speech #1
Business Person or Idea of Note
See Topic Info Sheet

3. Purpose To inform? To inspire? Focus on positive! + To persuade?
To entertain?

4. Audience
Think of audience first! Who are they? What’s important to them?
Use emotion!
So ask yourself, who is your audience?
What should you think about?
Ex: age, men/women, nationality,
what will they want to hear? interests?

5. Message goal/main point of your speech!
EX: Topic: International Travel
Message: When you travel internationally, you become a better global citizen.
Ex: Topic: Volunteering
Message: ____________

7. How to find your message
Brainstorm!
Who? What? Where? Why? When? How?
Mind map
Generate ideas! Focus!

8. What is your takeaway?
A takeaway is a short phrase that helps the audience remember your message.
EX: Just be you! Less is more!
Catchy!
Less than 10 words Easy to remember
Repeat words, rhyme words, same letter
REPEAT the takeaway 2X

9. Speech #1 Inspiring Business Person/Idea of Note Inspire
Message? Takeaway?
Audience: MBA students
See handout

10. Activities Take notes 1. Creating your message ? words
2. Creating your message mind map
Takeaways
6. Your message
7. Your takeaway

11. HW Check blog Unit 1 p. 6 #2 #3 p. 7 #4 #5 read yellow box
choose “your” businessperson!!
start creating your message!