1. Samsung and Best Buy Experience Shops

2. Background
Challenge - Samsung is battling Apple on many fronts, and retail stores are no exception. The business objective to improve customer experiences, where they feel empowered, valued and delighted during the shopping experience.
Concepts – Create a dedicated planogram to include all Samsung branded products in one central area, including a concierge desk of Best Buy and Samsung trained associates, located in prime real estate that’s front and center of store.
Materials – Dubbed the Samsung Experience Shop, the store tables, fixtures and other infrastructure adds to the dynamic environment that dazzles the consumer to become more motivated to learn about the newest Samsung products. 

3. Conceptual Design Created by Ignite Partnership

4. Installed Planogram

5. Installed Planogram

6. Installed Planogram

7. Press Release
"Samsung and Best Buy announced today that they will open Samsung Experience Shops in 1400 Best Buy retail outlets in the USA, beginning May 1, Unlike many deals in high tech, this one had little hype before it was announced, no leaks or rumors, other than a handful of small store experiments to try the concept out. It’s an audacious move by Samsung to increase its presence in the US market and is part of a broader strategy to take better control over customer education and relationships." - Forbes Magazine, 2013

8. LET’S MAKE CONTACT Ignite Partnership
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Lynette Cameron, Director of New Business
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