1. AOP Ad Blocking Audit (May 2018)

2. AOP Ad Blocking Audit 2018 Input from 14 members
Not all members have the tools to monitor blocking rates
Self declared blocked impressions via different tools
Self declared ‘lost’ income based upon preferred internal approach

3. Ad Blocking Rates 2017 Average = 11.6% Peaked in Q2 2016
Range by company: 6.4% %
Desktop (*)
29.5%
31.7%
31.3%
28.8%
27.1%
31.9%
30.2%
29.9%
Mobile (*)
0.7%
0.6%
0.8%
1.1%
1.2%
1.3%
* = not every publisher was able to split out by platform
To note that figures will be updated should additional publishers submit data

4. Estimated ‘Lost’ Revenue (£)
Median annual publisher loss: £627,996
To note that figures will be updated should additional publishers submit data

5. Association for Online PublishingE: