1. Add value and save on costs with the Microsoft Application Platform
David Hobbs-Mallyon
Product Manager, Data Management & Business Intelligence
Microsoft Ltd
© 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

2. Agenda 16.15 Introduction David Hobbs-Mallyon, Microsoft 16.30
Analyst market overview
Jon Collins, Freeform Dynamics
16.55
Barclaycard: case study
Business Process improvement for commercial cards and payments acceptance:
John White, Barclaycard
17.25
Break
17.40
Reducing costs by taking scalable Business Intelligence solutions into the business
Rob Humphreys, Microsoft
18.05
Taking control and reducing the cost your data infrastructure
Kevin Ashby & Graeme Scott, Microsoft
18.30
Q&A Panel session
All
18.45
Networking with drinks and canapés
19.30
Close
© 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

3. Changing times for IT Cost control and tough ROI requirements
“Global CEOs Brace For The Worst”
“…Top Brass See A Downturn That Could Last For Years”
Thursday, 9 October, 2008
IDC’s View a Year Ago
IDC’s Current View
Cost control and tough ROI requirements
Consolidation through rationalisation
Need for personal productivity in all corporate roles
© 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

4. Can IT Help Organisations Save Money?
© 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

5. IT Directors are looking to:
Reduce ongoing operation costs
Consolidate
Rapidly adapt to changing business requirements
Optimize business processes
Improve employee productivity

6. Microsoft Application Platform
Complete platform at lowest TCO
Deliver mission-critical capability and drive down operational costs
Faster time to solution
Gain greater business agility by connecting people to information
ERP
Finance
Inventory
CRM
Operations
Other
Partners &
Customers
Application Platform - Shared Capabilities
Data Warehousing
Reporting & Analysis
External Web Applications
Application Life-cycle Management
Integration
Line-of-Business
Platform

7. Next Wave of SQL Server Innovation
Managed Self-Service BI
Multi-Server Management
Virtualization & Live Migration
MPP support for 10s to 100s TB DW
Highly scalable appliances
Seamlessly integrated with Microsoft BI
Scalable relational database platform
Consistent, familiar model & tools
Self-managed, highly available

8. Microsoft Enrollment for Application Platform
7/22/ :11 AM
I want to reduce costs and bring new solutions faster to market with the Microsoft Application Platform.
“We anticipate significant licensing savings as we phase out third-party solutions as part of our consolidation program,”
Morten Bro
Global IT Operations Manager, Rockwool Group
Microsoft Enrollment for Application Platform
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. © 2009 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
Microsoft, Hyper-V, and Your potential. Our passion. are trademarks of the Microsoft group of companies.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Microsoft Corporation • One Microsoft Way • Redmond, WA • USA
© 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.