1. Chapter 1 Understanding Professional Communication
Strategies for College and the Workplace by Dan Jones & Karen Lane
Chapter 1 Understanding Professional Communication
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

2. Professional Communication . . .
Frequently deals with scientific or technological subjects
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

3. Professional Communication must . . .
meet the information needs of the audience
work with a specialized vocabulary
create a helpful design
provide illustrations whenever appropriate
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

4. Workplace writing includes. . .
correspondence (letters, memos, )
notes
manuals (instructions)
proposals
reports
—Continued—
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

5. Workplace writing includes. . .
policies and procedures
job descriptions
performance evaluations
promotional materials (posters, brochures, flyers)
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

6. Professional Communication fails . . .
when writers focus on what they want to say rather than on what the readers need to read or on what the listeners need to hear.

7. A Professional document that ignores the audience . . .
is poorly organized
has inappropriate content
does not allow readers to picture themselves in the text
lacks clarity
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

8. Ineffective Professional Communication . . .
wastes time
increases expenses
causes missed deadlines
decreases productivity
—Continued—
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

9. Ineffective Professional Communication . . .
affects promotions
affects morale
damages reputations
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.

10. Effective Professional Communication . . .
saves time
saves money
achieves the purpose
enhances your career
Copyright © 2002 by Pearson Education, Inc., publishing as Longman Publishers. All rights reserved.