1. Nov. 3, 2016 1. CNN Student News 2. Notes/Discussion over Media
3. All Sides Article
You will be able to describe the impact the media has on public opinion.

2. MEDIA– What does it do?
Entertainment a/2016/10/30/fake-news- stelter.cnnmoney/index.html
Reporting the News
Identify Public Problems
Socializing New Generations
Providing a Public Forum
Making Profits

3. PUBLIC OPINION
The attitudes of a significant number of people on matters of government and politics
It is the collection of the opinions of many different people.
The factors involved are almost infinite.

4. WHO SHAPES YOUR PUBLIC OPINION?
Family
YOUR PARENTS/GUARDIANS
(children tend to observe political views from family without realizing it)
School
YOUR EDUCATION
Others
Occupation, race, media, peer groups..

5. The Media Are a gauge for assessing public opinion.
The views expressed through the different forms of media are often reflecting only the views of a vocal minority.

6. Media is very influential, however they have a bias opinion.

7. Shaping the Public Agenda
As they report on and comment on events, the media determine to a very large extent what public issues the people will think and talk about
They have the power to focus the public’s attention on a particular issue

8. MEDIA’S INFLUENCE-- ELECTORAL POLITICS
Few people follow elections
TV allows candidates to directly appeal to the people
Most people learn everything they know about a candidate through TV.
Candidates often manipulate media to look better

9. LIMITS ON MEDIA INFLUENCE
A small part of the public actually takes in and understands what the media have to say about public affairs
People who watch elections know what's going on
Radio and news mostly “skim” the news (lack detail) and report what they think is the most important
Most content on news is not political