1. From the Front Porch Looking In: A “Walk-Through” Process for Evaluating Building-Level Communication
Presented by: Stephanie Smith Director of Public Relations, Fort Osage R-1 School District
MASA/MOSPRA March 2012

2. I don’t have the time/I do communicate

3. I want it my way Added to evaluations Invited myself Rules
What’s in it for me
The “I want that to” factor.

4. Why a Walk Through? Already used to them Familiar Jargon
Forces active role
Consistant follow-up
Builds relationships
First hand knowledge
One on one time
Flexability

5. The PR Evaluation Established good report with district personnel.
Is visiable throughout the school district.
Plays an active role in establishing and promoting new initatives.

6. The Planning What’s New Issues you are facing Follow up
Walk and talk
Inside the classroom
Follow up

7. The Monthly Breakdown November December January August September
Welcoming
Back to school
Goals for the year
August
Parent/teacher conferences
Calendar for year
Parent communication
September
Inside a classroom
Grants
Wants and needs
October
Holidays for families
Second semester
Newsletters
November
Website
Teacher needs
December
Parent Participation
Use of technology
January

8. The Monthly Breakdown February March April May June July
Building Needs
Staff moral
February
District Bond Issue
March
School Supplies
Calendar
April
Transistions
Summer
May
Next year plans
Review of goals
June
Plan for next year
July

9. Take “10” Communication challenge our building faces
Initiatives/events/activities that can benefit from a communication plan
At my school I am most proud of
I wish more parents knew…about my school
The most misunderstood item about our school is
Parent Communication would improve if

10. Take “10” When was the last time I communicated with my parents?
When was the last time I looked at my website and my teacher webpages?
I could really use help with….
When was the last time I asked my parents opinion and really listened?

11. Successes More face time with teachers Increase use of technology
Enhanced video opportunities
Equality of schools
Relationship building
Awareness
Professional Development

12. Improvments Needed The time factor Tracking method/ipad use
More communication planning
Not all buy in

13. Stephanie Smith ssmith@fortosage.net (816) 650-7019 (816) 668-8125