1. A Business-Oriented Overview of Intellectual Property for Law Students
Betty Berendson
Senior Information Officer,
Information and Promotion Division
Sector of Trademarks, Industrial Designs and Geographical Indications

2. The International Registration System of Marks (Madrid System)
Basic Features and Advantages

3. Objectives of the System
International Registration and Administration of Trademarks in up to 78 Contracting Parties
through a single procedure
with a single administration
in a single language
Simplified access to foreign markets

4. Characteristics Simpler, faster and much more affordable
Simplified registration in one country with the possibility of many designations
Simplified management of a trademark portfolio

5. Procedure through the Madrid System
Via national office
Language
Formal examination
Registration
Notification and publication
Refusal (or not) by designated Contracting Parties

6. Central Administration
Subsequent Designations
Assignments
Changes in Names and Addresses
Limitation, renunciation, cancellation
Renewal

7. Madrid Union (78 Members)
Agreement only 10 Protocol only 22 Agreement and Protocol 46
(Including EC)

8. Top filer Members in 2005 Germany 5,802 17.3% France 3,497 10.4%
United States 2, %
Benelux 2, %
Italy 2, %
Switzerland 2, %
European Community 1, %
China 1, %
Austria 1, %
United Kingdom 1, %
Japan %
Spain %
Australia %

9. # filings growth Significant filing increases in 2005
United States 2, %
European Community 1,520
Japan %
Australia %
Turkey %
China 1, %
Norway %
Russian Federation %

10. Top designated countries in 2005
China 13,576
Switzerland 13,192
Russian Federation 12,809
United States of America 11,861
Japan 10,099
Germany 9,153
Italy ,818
Turkey ,599
France ,584
Norway ,440
Spain ,328
United Kingdom 8,288
Ukraine ,270

11. International trademarks in force
some registrations in force
over 5 million active designations
more than 145,000 different trademark owners
By the end of last month, the International Register contained some trademark registrations in force.
These registrations comprised over 5 million active designations
(each registration, on average, contains some 11.5 designations)
and belonged to more than 145,000 different trademark owners.

12.   Registrations by Category of Right-Holder by the end of 2005
Marks by right-holder
> 500
Total
80.29% 16.15% 3.36% 0.19% 0.01% 100,00%
116,432 23,414 4, ,007
Number of right-holders
Right-holders
(145,007) 
1-2 marks 31.84%
marks 26.79%
3-10 marks
24.76%
marks
11.27%
> 500 marks 5.34%
Registrations
in force (438,853) 

13. Trends by Companies (1)

14. Trends by Companies (2)

15. Trends by Companies (3)

16. Trademarks Worldwide
Over 2,000,000 trademark applications are filed worldwide annually
Approximately 700,000 are international trademarks filings, from which:
Over 300,000 are filed through the Madrid System (43%)

17. Thank you! betty.berendson@wipo.int