1. WRITE BITES
Early College Campus

2. ETHOS
is the characteristic spirit of a culture,era,community,institution etc.,as manifested in its attitudes,aspirations,customs etc.;the character of an individual as represented by his or her values and beliefs;the prevalent tone of a literary work in this respect.Persuasive.

3. Ethos (Credibility)
Ethos: the source's credibility, the speaker's/author's authority
We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.

4. Ethos Example: Product: George Foreman and his Grilling Machine
Repertoire: Boxing Champ and a Preacher
Why is George Foreman credible? We believe he is fit and knows how to stay healthy.

5. ETHOS EXAMPLE: Click Link:

6. Review : TIGER STEPS to Answer Questions
ANSWER the QUESTION!
PROVE!! your Answer with a Quote.
EXPLAIN AND make meaningful
CONNECTIONS to your Answer

7. Read and Write your Response: STUDENTS READ THIS ALONE
You will have 10 minutes to write 3-5 lines and make connections to text.
ethos
Question: In the video clip you just viewed, what type of ETHOS did you see in the Dorito commercial? Did it convince you that it is the best kind of snack? How would you write out your own ethos example in an AD? Commercial?
Write and explain in your own words and apply details.

8. STOP