1. Script:
Welcome to an Oracle guided learning path presentation. The topic in this installment is a solution overview for WebCenter Sites 11g.

2. Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Script:
As usual, we start our presentation with Oracle’s Safe Harbor Statement. Please take a moment to review it …

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Script:
And here is the Oracle Training Materials Usage Agreement. It communicates the terms under which this presentation is being made available.

4. WebCenter Sites11g Solution Overview
Christie Flanagan
Principal Director of Product Marketing Oracle WebCenter Sites
Script:
My name is ________ and I’ll be your presenter.

5. Learning Objectives Introduction to Oracle WebCenter Sites
Where OracleWebCenter Sites fits into Oracle's strategy
Product history and road map
Script:
During this lesson, we will provide you with a brief introduction to Oracle WebCenter Sites. You’ll learn where Oracle WebCenter Sites fits into Oracle’s strategy and learn a little bit about the product’s history and roadmap.

6. Oracle WebCenter
Engage Your Customers. Empower Your Business.
Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers.
Script:
Oracle WebCenter, of which Oracle WebCenter Sites is a part, is the engagement platform powering exceptional experiences for employees, partners and customers. This suite of products includes the Web Experience Management solution, Oracle WebCenter Sites, Oracle WebCenter Portal which enables application dashboards and self-service portals, the Enterprise Content Management solution, Oracle WebCenter Content and Oracle Social Network for internal collaboration.

7. Oracle Fusion Middleware
Charles Phillips screen
7/15/2019
Oracle Fusion Middleware
Complete, Open, Integrated, Best –in-Class
Script:
Oracle WebCenter sits within Oracle Fusion Middleware. Oracle Fusion Middleware is the leading business innovation platform for the enterprise and the cloud. It enables enterprises to create and run agile, intelligent business applications while maximizing IT efficiency through full utilization of modern hardware and software architectures.
Whether a business focuses on products, services, people or government, middleware application infrastructure is a strategic imperative. This infrastructure is the key to maximizing the processes and applications that drive the business and enable organizations to innovate at the worker, team, department or organization-level. Oracle Fusion Middleware delivers a foundation for both business and IT innovation across social, mobile, and Cloud technologies. This foundation empowers organizations to differentiate and succeed throughout dynamic and unpredictable market conditions, while maintaining efficiencies and controlling costs.

8. The Center of Engagement
PROCESS
PEOPLE
INFORMATION
ORACLE
WebCenter
Script:
Now let’s take a closer look at Oracle WebCenter.
Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. It brings together the most complete portfolio of portal, web experience management, content management, social and collaboration technologies in a single product suite. Oracle WebCenter improves customer loyalty and sales by helping marketing-driven organizations deliver engaging cross-channel online experiences to customers and provides people with a single point of access via self-service portals and custom application dashboards. Oracle WebCenter helps people work together more efficiently with social collaboration tools that optimize connections between people, information and applications while ensuring timely, relevant and accurate information with an enterprise content management infrastructure.

9. Oracle WebCenter Only Leader Across Portal, WCM & ECM Markets
Gartner Magic Quadrant for Horizontal Portals
Gartner Magic Quadrant for Web Content Management
Gartner Magic Quadrant for Enterprise Content Management
Script:
Oracle WebCenter is an integrated suite of market leading products. Oracle has consistently been chosen as a leader in key analyst reports such as the Gartner Magic Quadrants for Horizontal Portals, Web Content Management, and Enterprise Content Management.

10. Why Oracle WebCenter Online Experience Self-Service
Script:
Oracle WebCenter improves customer loyalty and sales by helping marketing-driven organizations deliver a relevant and targeted experience online to customers. It also gives employees anytime, anywhere access to information and applications within the right context through application dashboards and self-service portals. Oracle WebCenter also helps people work together more efficiently through contextual collaboration tools that optimize connections between people, information, and applications. And it does all this while managing the complete content lifecycle for the entire organization.
Self-Service
Application Integration
ORACLE
WebCenter
Content at the Core
Enterprise-Grade

11. Oracle’s Complete Customer Experience
DIRECT
ON-SITE
CALL CENTER
WEB
MOBILE
SOCIAL
SIEBEL CRM
SIEBEL MARKETING
ORACLE RETAIL
WEBCENTER
RIGHTNOW
INQUIRA
WEBCENTER
ATG
ENDECA
WEBCENTER
VITRUE
VITRUE
COLLECTIVE INTELLECT
INVOLVER
BUSINESS INTELLIGENCE REAL-TIME DECISIONS | ENDECA | OBIEE
Script:
Because of WebCenter Sites’ focus on engaging customers across web, mobile and social channels, it is also an integral component of Oracle’s complete customer experience portfolio along with complementary technologies such as ATG, Endeca, Siebel, and Real-Time Decisions.
Oracle offers the most complete customer experience solution in the industry, enabling companies to differentiate themselves across all channels, touch points, and interactions. From marketing to sales, delivery to support, and initial engagement to loyalty and rewards, Oracle’s customer experience solutions deliver the business results that organizations want and the great experiences that their customers want.
CAMPAIGNS SIEBEL MARKETING
CUSTOMER DATA SIEBEL CRM
ENTERPRISE CONTENT MANAGEMENT WEBCENTER

12. Engage. Empower. Extend.
Exceptional Online Experience with Oracle WebCenter Sites
ENGAGE
EMPOWER
EXTEND
Script:
Let’s start with a little history about the WebCenter Sites product. Oracle acquired the independent Web Experience Management vendor, FatWire, in FatWire was a recognized leader in the Web Experience Management market space, and had over 300 customers all over the world. FatWire offered a core WCM product know as FatWire Content Server and family of separate products for analytics, targeting, social computing, gadgets and mobility. Once acquired by Oracle, the FatWire family of products were repackaged and re-named, Oracle WebCenter Sites.
The WebCenter Sites product developed and continues to develop around three core areas. These are:
Engaging Customers with Relevant and Interactive Online Experiences
Empowering Businesses to more easily create and manage online customer experiences and
Extending the online customer experience across integrated touch points and channels
Let’s take a closer look.
Your customers with a relevant and interactive online experience
Your business to easily create and manage online experiences
Your online experience across integrated touch points and channels

13. Engage Customers with WebCenter Sites
Deliver Relevant & Interactive Online Experiences
Personalized
Social & Interactive
Multichannel
Script:
In today’s socially enabled, multichannel online world, individuals increasingly expect their online experiences to be targeted specifically to their interests, to be as social and interactive as their social networking experiences and to be optimized for whatever device type they choose whether a PC, tablet or mobile phone. For Web marketers, this new imperative presents a unique set of challenges when it comes to engaging with their customers online.
Oracle WebCenter Sites helps organizations meet the new Web experience management (WEM) imperative:
Oracle WebCenter enables organizations to deliver a highly relevant and personalized online experience to their customers using intuitive segmentation and targeting capabilities. This allows organizations to deliver the right content to the right site visitor at the right time, maximizing up-sell and cross-selling opportunities while creating an experience that fosters loyalty.
With Oracle WebCenter Sites, organizations can make the experience on the corporate web presence as interactive and community oriented as the experience on social networks. They can also tap into the power of social networks for extending the visibility of their brand and leverage social endorsements to influence purchasing decisions. User-generated content such as ratings, reviews, comments and polls can be easily incorporated into the web presence. Social login and social sharing capabilities make it easy for site visitors to contribute user-generated content using their familiar social network ID’s. Content that site visitors like can be easily shared with their social networks in just a few clicks.
Oracle WebCenter Sites also helps organizations solve some of the challenges of multichannel delivery so they can successfully engage site visitors across online channels. Oracle WebCenter Sites enables centralized management of traditional web and mobile sites. The online experience can be easily optimized for delivery to thousands of mobile phone and tablets so organizations can engage mobile users more effectively.
Targets site content, pages & offers to defined customer segments
Promotes online interactivity & builds communities with user- generated content & social media integration
Tailors the online experience for the web, mobile phones and tablets

14. Empower Your Business with WebCenter Sites
Easily Create & Manage Online Experiences
Script:
Another important focus area of WebCenter Sites is empowering businesses to create and manage engaging online customer experiences on an enterprise scale.
In order to compete effectively and to get online initiatives to market as quickly as possible, marketers and other non-technical business users need the ability to take greater control of the creation and management of the online customer experience. To enable this, WebCenter Sites has transformed the marketing user experience so that site authoring is visual, intuitive and designed for the way that marketers want to work today. When it comes to web authoring in WebCenter Sites, what marketers see is what marketers get.
Capabilities such as comments, reviews, ratings and blogs are integral to engaging site visitors today. Additionally this kind of user-generated content enables visitors to recommend and endorse an organization to others – an invaluable marketing tool in today’s world. But user-generated content requires some level of moderation and control to safeguard the integrity of the brand. Oracle WebCenter Sites provides deep, yet simple to use moderation capabilities so that organizations can assure that the dialogue around their brand is a constructive one.
Assuring optimal performance across enterprise web deployments is a critical component of the online customer experience. With Oracle WebCenter Sites, organizations can deliver a highly scalable multisite, multilingual, and multimedia online customer experience. They can execute on a global scale without sacrificing performance. Oracle WebCenter Sites assures rapid, dynamic delivery of high-volume sites, streamlines the management of hundreds of sites, makes it possible to manage vast and complex product catalogs with ease, and seamlessly incorporates digital assets into the online experience through rich media management.
Create
Moderate
Scale
Intuitive WYISWIG site authoring and design
Safeguard brand integrity with enterprise moderation of user-generated content
Enable large scale sites & personalized microsites without sacrificing performance

15. Extend Experiences with WebCenter Sites
Integrate Touch Points & Channels
Script:
Another core focus area of WebCenter Sites is around integrating online touch points and channels to create a more connected, consistent and engaging online customer experience.
For an organization with a business model includes an ecommerce component, speeding and simplifying the purchase process is a key step in the online customer experience journey. A streamlined and efficient online purchase process is vital to preventing shopping cart abandonment. Oracle’s ATG Web Commerce is a top ranked commerce solution that enables organizations to deliver an engaging and efficient online buying experience. When combined with Oracle WebCenter Sites, these solutions bring together best-in-class web experience management and ecommerce capabilities, assuring that site visitors have a personalized, interactive, and multichannel experience as make their way through the customer journey, researching, selecting, and making purchases.
Once site visitors have been successfully converted into paying customers, organizations need to assure that it’s easy for customers to continue doing business with them and to assure that customers get the most out of their investment. Oftentimes, in industries like financial services, healthcare, or even government, organizations will want to provide customers, patients, or citizens with both a public online presence where they can find information and engage with an organization early in the customer journey, and also an online self-service presence that enables customers to access secure services where they can conduct financial transactions, look up personal health information or take advantage of government services. In cases like this, the combination of Oracle WebCenter Sites and Oracle WebCenter Portal is ideally suited to helping organizations meet both of these objectives and ultimately deliver an online experience that is unified, consistent and seamless as those visiting the web presence evolve from prospects into active customers.
, direct mail and direct sales engagement are important components of marketing campaigns. Marketing campaigns often play a role in driving customers to the web presence for further information or to take action. Organizations can drive integrated cross-channel campaigns by using Oracle WebCenter Sites together with Siebel or Oracle Marketing Cloud.
Commerce
Self-Service
Campaigns
Leverage shared content & metadata across marketing & e-commerce sites for a consistent customer experience
Unify the customer experience across marketing & self-service sites with shared content & applications
Drive integrated, cross-channel campaigns that ensure consistency throughout the campaign lifecycle

16. Red Bull
Delivers Extreme Online Experience with Oracle WebCenter Sites
High performance platform supports websites worldwide
Delivers centralized brand & content management across sites in multiple languages
Provides customers with a fun, engaging online experience with rich media integration including video streaming & digital assets
Integrated multi-channel experience with mobile delivery & social networks
Script:
A great example of WebCenter Sites’ capabiltiies in action is Red Bull. Red Bull may be an energy drink, but Red Bull is also a full media and sports enterprise with a high performance, high scale deployment that includes over 100+ websites worldwide.
Red Bull is able to maintain consistent branding and centralized content management across all of these sites globally in multiple languages.
The aim of Red Bull’s web presence is full on audience engagement. The Red Bull experience is a media rich, dynamic and interactive experience emphasizing the same kind youthful energy and enthusiasm as the company’s extreme sports activities.
Their experience is also multichannel with an emphasis on mobile delivery and social networking.

17. Learning Objectives Summary Introduction to Oracle WebCenter Sites
Where OracleWebCenter Sites fits into Oracle's strategy
Product history and road map
Script:
That brings us to the end of this discussion on the WebCenter Sites solution overview.

18. Join the WebCenter Community!
Are You Part of the Latest Conversations?
Over
325,000 Community Members
Oracle WebCenter blog:
Oracle WebCenter Homepage:
Oracle WebCenter Newsletter:
Twitter:
Facebook:
LinkedIn:
Script:
Get engaged with us. Join the Oracle WebCenter Community for the latest news and information. The Oracle WebCenter blog covers a variety of topics around engaging customers and empowering your business. We also have a bi-monthly newsletter and are active on many social channels including Twitter, Facebook and LinkedIn. We encourage you to join the WebCenter community!

19. The preceding is intended to outline our general product direction
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Script:
Thanks for joining me. I hope that this brief explanation of this solution has helped you.