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Organizational Buying

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Presentation on theme: "Organizational Buying"— Presentation transcript:

1 Organizational Buying

2 Characteristics of organisational procurement
Multiple influencers Technical sophistication Value analysis Well established procedures Longer term and closer relationships. Closer interactions among multiple functions. Supplier proximity considerations.

3 Buying situations New task Modified rebuy Straight rebuy
organisational buying

4 Buying phases Recognition of a problem Solution determination
Determining the needed item Search for and qualification of potential sources Acquisition and analysis of proposals

5 The Buy grid Framework for Organizational Buying Situations

6 Buying center The decision making unit
Group of individuals who come together to make a particular purchase decision Power base

7 Buying center roles Primary roles Secondary roles Decision makers
Influencers Secondary roles Users Buyers Gatekeepers

8 Objectives in organisational buying
Task oriented Price Services Quality Assurance of supply Reciprocity Non task objectives

9 How purchasing activities influence buying behavior…
Material requirement planning (MRP) Demand management Production management Material management Just-in-time purchasing (JIT) Only one supplier Long term relationships Frequent supplies Precise quantity at precise time Centralized purchasing Buyer technology On-line DSS, on-line order processing etc

10 Factors influence the size of the buying Centre
Characteristics of the firm Purchasing situation Perceived importance of the product

11 Psychological factors influencing decision making
Difference in role orientation Difference in information exposure Perceived risk

12 Conflict resolution strategies
competing collaborating Own concern compromising accommodating avoiding Others concern

13 Sources of power in conflict resolution
Reward power Ability to influence by granting monetary benefits Coercive power Ability to impose punishment Legitimate power Formal authority Personality power Ability to influence with personal charm Expertise power Information or knowledge power

14 Evaluation of supplier performance
The categorical method Weighted point method Cost ratio method

15 Weighted point method Factor Weight Actual performance Score Quality
40 90% acceptable 40*0.9=36 Delivery 30 90% on schedule 30*0.9=27 Price 20 125% of lowest bidder 100/125=0.8 20*0.8=16 After sales 10 60% on time 10*0.6=6 Total score 85

16 Cost ratio method

17 TERIMAKASIH


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