1. Regional Economic Development and Talent Overview
Jung Kim, Columbus 2020
RCCO General Meeting, June

2. About Columbus 2020 MISSION
Generate opportunity and build capacity for economic growth in the Columbus Region
GOALS TO ACHIEVE BY THE YEAR 2020
Add 150,000 net new jobs
Increase personal per capita income by 30 percent
Generate $8 billion of capital investment
Be recognized as a national leader in economic development
PLAN
Retain and expand companies and industries that call the Columbus Region home today
Attract economic base employers to the Columbus Region
Accelerate high-growth enterprises by connecting entrepreneurs with the economic development system
Improve civic infrastructure to enhance the economic development environment

3. Regional growth partners
Attraction of market-leading companies
Expansion and retention of existing businesses
Acceleration of high-growth companies
Marketing and research
Expert advice for venture acceleration
Access to capital & incubator services
Growth of entrepreneurial ecosystem through targeted corporate networks
Government relations
Talent strategies & market research
Logistics industry growth
Business connections
Advancing economic development
Improving education, supporting arts and culture
Enhancing the Columbus image & promoting philanthropy
Networking partnership opportunities
Collaboration within 11 county region
Increasing awareness of economic development issues

4. Columbus Region economy
DIVERSIFIED ECONOMY
AUTOMOTIVE | MOBILITY | SMART
RETAIL BRANDS | SERVICE & TECH
FINANCE | INSURANCE | TECH
LOGISTICS | E-COMMERCE
BIO-MEDICAL | HEALTH | SERVICES
ADVANCED COMPUTING

5. Company headquarters Fortune 1000 headquarters Notable Headquarters
Source: Fortune, 2019.

6. 2019 announced projects + = YTD Q2 22 2,834 $403M $55,877 14 1,952
EXPANSIONS AND NEW LOCATIONS
2,834
JOBS COMMITTED
$403M
INVESTMENT
$55,877
AVERAGE SALARY
FOR COMMITTED JOBS
YTD
RESULTS* + 14
EXPANSIONS AND NEW LOCATIONS
1,952
JOBS COMMITTED
$176M
INVESTMENT
$48,626
AVERAGE SALARY
FOR COMMITTED JOBS Q2
PROJECTED =
MID-2019
PROJECTED TOTAL 36
4,786
$578.5M
$52,876
Source: Columbus 2020, A/B projects. *Wins as of May 30, 2019.

7. Pipeline 119 ACTIVE PROJECTS THINGS TO NOTE
We've added 76 new projects in 2019
70% attraction, 30% expansion
46 leads converted to projects in 2019
International projects make up 33% of the pipeline (goal is 35%), which is trending up about 7% over the start of the year. 
21 First time visits in 2019
48%
SALES
17%
NEGOTIATION
17%
OFFER
18%
APP
Source: Columbus 2020, as of May 30, 2019.

8. 5 7 7 7 8 8 8 8 9 10 10 Site Selection’s top 10 metros 1998- 2000 2001
Before Columbus 2020 launched in 2010, Columbus inconsistently made Site Selection magazine’s ‘Top 10 Metro Areas’ annual list.
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Since 2012, the Columbus Region has made the top 10 list seven years in a row. 5
NO.
LAUNCHES 7
NO. 7
NO. 7
NO. 8
NO. 8
NO. 8
NO. 8
NO. 9
NO. 10
NO. 10
NO. X X X X X X X X X
= not ranked

9. “ “ “ “ “ “ “ “ Columbus headlines
Columbus is a Top 10 Metro for economic development
Columbus is the
No. 1 rising city
for startups
Columbus isn’t the next business destination, it’s already happening
Columbus is
named city of
the year
Site Selection Magazine
Forbes
Inc.
Smart Cities Dive “ “ “ “
Columbus is best city in America
for tech workers
Columbus No. 8 in the US for population growth
Columbus is the top emerging city for venture capital
Columbus named
a top 20 finalist for Amazon’s HQ2
Smart Asset
Census Bureau
Forbes
ABC

10. Leading the Midwest No. 1 No. 1 +1 million
The Columbus Region is breaking growth records and showing no signs of slowing down.
No. 1
Fastest growing metro in the Midwest
No. 1
Job growth metro in the Midwest
+1 million
Projected population growth by 2050
POPULATION GROWTH (2010 – 2018)
PRIVATE SECTOR JOB GROWTH (2010 – 2018)
Columbus
10.5%
Columbus
22.4%
Source: U.S. Census Bureau Population Estimates, 2018; U.S. Bureau of Labor Statistics, annual averages, not seasonally adjusted; Insight2050.

11. Fastest GDP growth
Real GDP growth from 2010 to 2017, top 10 major Midwest metros
24.4%
Columbus
Source: U.S. Bureau of Economic Analysis real GDP, 2017.

12. Top 10 in U.S. for millennials
Percent of population age 25 to 34, large metro areas (1M+ population)
Columbus
15.7%
Source: U.S. Census Bureau American Community Survey 1-year estimates, 2017.

13. Young and educated
The Columbus Region boasts one of the youngest populations among major metros with a median age of 35.9.
Columbus is No. 12 in the U.S. and No. 1 in the Midwest for net migration of ages 25-34: 42% of those young people migrating here are college grads.
35.9% of the population 25+ holds a Bachelor's Degree or higher
Source: U.S. Census Bureau American Community Survey 1-year estimates, 2017; How migration of millennials and seniors has shifted since the Great Recession, Brookings, 2019.

14. Winning on talent
Migration between Franklin County and other core counties, to 2016 (tax exemption flows)
Inbound to Franklin County
Outbound from Franklin County
Source: Internal Revenue Service

15. Winning on talent Percent of recent graduates in Columbus area
Source: LinkedIn data analyzed October 6 of 2016 and 2018, profiles of people who finished school in 2014 or 2015, <2 years of work experience (Oct 2016 snapshot), and those who finished school in 2016 or 2017, <2 years of work experience (Oct 2018 snapshot)

16. Winning on talent Percent of recent graduates in Columbus area
Source: LinkedIn data analyzed October 6 of 2016 and 2018, profiles of people who finished school in 2014 or 2015, <2 years of work experience (Oct 2016 snapshot), and those who finished school in 2016 or 2017, <2 years of work experience (Oct 2018 snapshot)

17. Winning on talent
Percentile of $100K annual salary for software developers in each market
Average number of days to fill software developer job posting
SAN FRAN
29th
NYC 46th
COLUMBUS
60th
Sources: EMSI, 2017; Burning Glass, data analyzed 3/4/19

18. LinkedIn campaign
LinkedIn talent marketing campaign promoting Columbus Region
Campaign run Jan-Feb 2019 with $10K budget
Targeted professionals outside Columbus in IT, engineering and finance functions with affiliation to Columbus via alma mater or employer that has major local presence
Results: 131,367 impressions, 1,225 clicks, 111 lead forms, plus traffic to landing page with more content and links to employer Columbus career pages

19. Relocation guide

20. Gather Voices campaign
User-generated testimonials about the Region
Content platform utilizing cell phone video that can be quickly edited into authentic content.
Our first campaign is targeting people that have relocated to the Columbus Region.
They’ve been asked to share their experience by answering one or both of the following questions:
What are the top three reasons you decided to move to the Columbus Region?
Tell us about your experience in the Columbus Region. How would you describe the community to a friend who has never been here? 
one.com/requests.html?gId=407&rId=1125  (

21. Columbus looks less like rest of Midwest
Metro area rank by % job postings >$75K, April 2019
Source: Burning Glass

22. Columbus looks less like rest of Midwest
Metro area rank by % homes sold affordable to median household income, Q1 2019
Source: National Association of Home Builders

23. THANK YOU