1. Nexia TS Business Case Challenge 2019
NEXIA TS PUBLIC ACCOUNTING CORPORATION

2. Nexia TS Business Case Challenge
Nexia TS Business Case Challenge Objective:
The Nexia TS Day Business Challenge aims to nurture local entrepreneurs by supporting aspiring students in their entrepreneurship journey through mentorship and peer learning. Last year, Nexia TS partnered with NTU and kicked off its inaugural Nexia day Business Challenge.
Nexia TS Business Case Challenge 2019:
Receive feedback from a panel of judges including successful entrepreneurs and leading business professionals (including Directors and CEOs)
Receive mentorship from industry experts and professionals
Provides access to entrepreneur role models or professional contacts who can help get their businesses up and running
Date, Venue: 29 August 2019, Thursday, 2–5.30pm at Nexia TS Office*

3. Timeline* Description: By: Dates*
1. Business Challenge Publicity & Sign Up Period
Institute,
Nexia TS
12 Apr – 01 May
2. Kickoff Business Case Challenge 2019
01 May
3. Business Case Creation
Students
01 May – 01 Jun
4. Business Case Round 1 Submission
06 Jun
5. Sharing of Business Cases with Judges
13 Jun-20 Jun
6. Business Case Round 1 Review
Judges
20 Jun- 20 Jul
7. Tabulate scores for Business Case Round 1
25 Jul
8. Send feedback for all Business Cases and
shortlist top 5 participants for Business Case Round 2
01 Aug
9. Preparation of Business Case Round 2 Material &
Submission of Business Case Round 2 Material
Student
08 Aug – 22 Aug
22 Aug
10. Nexia TS Business Case Round 2
Announcement of Winner & Prize Presentation
All
29 Aug

4. Timeline Business Case Round 1 Submission
Interested students will have to form a group of no more than 5.
Each group will prepare their Business Cases following round 1 judging criteria*:
Create Business Case in PowerPoint format, 15 pages.
Send Business Case challenge to Nexia TS via at
Kindly download the cover page and attach with your business plan.
Deadline: 6 June 2018
Enquiries:
Contact: (ext. 795)

5. Timeline Business Case Round 1 Review
Business Cases will be reviewed and scored by the panel of judges
The panel of judges will be made up of directors and successful entrepreneurs.
They will grade students’ Business Case following Judging Criteria Round 1
Send feedback for all Business Cases and shortlist top 5 participants for Business Case Round 2
Nexia TS will send feedback for all Business Cases to each group via
Inform top 5 participants via for Business Case Challenge Round 2 and schedule for the pitch accordingly.

6. Judging Criteria Round 1*
Description
Score
Product or Service to be offered;
Marketing/Sales
Does the Case effectively communicate the features and benefits of the product or service brought to the market? and how this competitive advantage will be maintained?
Does the Case indicate how the product/service will be distributed and the product/services’ revenue and pricing model?
Does the Case include an appropriate promotional strategy that is realistic when compared to the assigned marketing budget? 25
Market Opportunity (Market Analysis)
Does the Case effectively describe the market in which the business intends to compete?
Does the Case identify the current market size and potential growth?
Does the Case identify the key characteristics of the market relevant to the competitive positioning and how this opportunity will be exploited?
Does the Case effectively analyze the nature of competition within the market?
Does the Case identify the target customer group? 15
Team & Operations
Does the Case effectively highlight the expertise of the individual(s) within the business and identify any human resource ‘gaps’ and appropriate measures to resolve these issues?
Does the Case address the issues of operational complexity, resource requirements and operational risks appropriately? 10
Financials & Risks and Sensitivities
Does the Case explain key assumptions and features of the financial model?
Does the Case include detailed income and expenditure and cash flow forecasts?
Does the Case detail the level of working capital required to run the business?
Does the Case identify the nature of potential returns?
Are the financial forecasts realistic?
Clarity
Is the Case written in a well-structured, clear and concise manner?
Likelihood of company formation within 12 months
How likely is it that a company will be formed within the next 12 months?
What are key factors that suggest a company can be formed in 12 months?
What are the barriers that will prevent company formation within 12 months?
100

7. Nexia TS Business Case Challenge Timeline
Nexia TS Business Case Challenge (Round 2)
The top 5 winners will proceed to the second round which is a presentation/pitch session followed by speed mentoring. Top 3 winning group will stand to win cash prize worth $800.
Business Case Round 2 Presentation/Pitch Session
Qualified teams will have to make a 15 minutes presentation
This will be followed by 5 minutes Q&A
Refer to Judging Criteria Round 2 to find out how teams will be judged
Speed Mentoring Session
Mentors will come with different strengths and expertise.
Each student group should come prepared with questions
Each student group will be paired with one mentor. They will be given 10 minutes to seek advice. Each student group will be rotated so that they will be able to meet with all the mentors.

8. Nexia TS Business Case Challenge
12. Nexia Business Case Challenge 2019
This is the tentative program for Nexia Business Case Challenge
Time
Programme
2.00pm
Welcome Address by Mr Henry Tan, Group CEO & Chief Innovation Officer, Nexia TS
2.20pm
Business Case Presentation by Team
2.40pm
3.00pm
3.20pm
3.40pm
4.00pm
Refreshments
4.20pm
Speed-mentoring
5.20pm
Prize Presentation
5.30pm
Ends

9. Judging Criteria Round 2*
Description
Score
Clarity
Is the Case presented in a well-structured, clear and concise manner?
Clear articulation 15
Persuasiveness
Is the Case presented in a persuasive and engaging presentation manner
Q&A Section
Good understanding of the business case 20 50
Computation of Final Score
Computation of final score
Score
Round 1
100
Round 2 50
150

10. Thank you. Singapore China Malaysia Myanmar
Nexia TS Public Accounting Corporation
100 Beach Road
Shaw Tower #30-00
Singapore
Tel: (65)
Fax: (65)
Website:
China
Nexia TS (Shanghai) Co., Ltd.
Room A, 20 Floor, Heng Ji Building, No. 99 East Huai Hai Road, Huang Pu District, Shanghai 20021, China
Tel: (8621)
Fax: (8621)
Website:
Malaysia
NTS Asia Advisory Sdn Bhd
Unit No 23A-06, Level 23A
Menara Landmark, No. 12
Jalan Ngee Heng
80000 Johor Bahru, Johor
Tel: (60)
Fax: (60)
Website:
Myanmar
NTS Myanmar Co Ltd
La Pyayt Wun Plaza, 410(B),
4th Floor, 37 Alanpya Pagoda Road, Dagon Township,
Yangon, Myanmar
Tel: (951) , , Ext- 406, 407, 408
Fax: (951)
Website:

11. Business Plan Cover Page (1/2)
Business Case Challenge 2019
Group Members’ Names (up to 5)
Team member’s name, School, Year
Main Contact Person (2 contact)
Team member’s name, address, mobile no.
Business Case Name:

12. Business Plan Cover Page (2/2)
Summary of Business Plan:
500 words max.