1. Business Environment- Anu Veerendra Assistant Environment

2. Internal environment
These are also sometimes known as the internal factors. The internal factors are the strengths of the company and its weaknesses

3. Internal factors are like:
Shareholders / promoters value
Mission / objective
Management structure / nature
Employees
Unions
Internal power relationship
Company image / brand equity
Physical assets/ facilities
R & D and technological capabilities
Human resource
Marketing capabilities

4. I. Micro environment II. Macro environment
External environment
I. Micro environment II. Macro environment

5. Micro Environmental Factors - SW
Micro Environmental factors of an organization are those aspects which have a direct influence on the organization’s relationships.. The Micro Environment factors are controlled by the company itself. The weaknesses are meant to be changed into strengths and the strengths are meant to be maintained and improved.

6. Micro environment Customers Suppliers Competitors Publics Financiers
Marketing intermediaries

7. Macro Environmental Factors-OT
The Macro Environment factors of an organization include the socio-cultural factors, the economic factors, the political factors, the demographic issues, technological factors. That’s because the factors involved can’t be controlled by the company. The example of Macro Environmental factors are the population growth rates, the lifestyle trends, the taxation laws, the inflation rate, the employment rates, the technological advances and many more. The company needs to prepare for the changes in the macro-environmental factors.

8. Macro environment
Global environment factors: e.g. competition from MNC’s, increasing opportunities as world has become one market, India & WTO.
Demographical environment factors:
Technological environment factors :
Economic environment factors:
Political, govt. and legal environment factors:
Social and cultural environment factors:
Natural factors