1. Do’s and Don’t’s of Infographics
donts-of-infographic-design/

2. Show, Don’t Tell
When you have an opportunity to display information visually – take it!
Ex. This could be shown as a bar graph or in some other visual manner
Readers can then the difference without having to read it!

3. If the client could make an excel chart – they wouldn’t need you!
Infographics is as simple as laying out a bunch of standard charts and graphs on a page
Which graph would you choose?

4. If the client could make an excel chart – they wouldn’t need you!
Infographics is as simple as laying out a bunch of standard charts and graphs on a page
Which graph would you choose?

5. If the client could make an excel chart – they wouldn’t need you!
Infographics is as simple as laying out a bunch of standard charts and graphs on a page
Which graph would you choose?
If B – then you’re catching on!

6. If the client could make an excel chart – they wouldn’t need you!
Doesn’t HAVE to be creative or unique – sometimes you really just need a simple graph

7. Typography Should Not be a Crutch
How can your info be visualized?
Percentages – pie charts
Numerical values – bar graphs
When numbers don’t fit a consistent scale – use a diagram!

8. Typography Should Not be a Crutch
How can your info be visualized?
Percentages – pie charts
Numerical values – bar graphs
When numbers don’t fit a consistent scale – use a diagram!

9. Typography Has Its Place
Focus your creative typographical energies on titles and headings

10. Typography Has Its Place
Focus your creative typographical energies on titles and headings

11. Organization and Storyline
Organizing an infographic needs to make sense AND keep the viewer interested
Think about the story you’re trying to tell!
SKETCH out your story!

12. Visualize the Hook
Think about the Hook!

13. Visualize the Hook
Think about the Hook!

14. Cleaning Things Up with Color
Color can bring life to your infographics!
Hint: dominant dark colors and neons typically do not translate well onto infographics
Neon on black = hard to read
Avoid white as a background as much as possible
Use the Rule of Three
Choose three primary colors
Background (lightest), and 2 other to break up the sections
Use shades of the 3 colors if you need more!