1. Retail
Business challenge
When Videolux Holding acquired the Bulgarian operations of German DIY giant Praktiker, it discovered a golden opportunity for boosting online sales. Could it build a high-impact web presence, fast?
“The advanced features of the SAP Hybris Commerce solution combined with the expert advice from IBM Global Business Services put us in a strong position to reach our goals and achieve sparkling business success.”
—Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker
Transformation
Praktiker engaged IBM® Global Business Services® to enable dynamic web capabilities, based on SAP® Hybris Commerce software, fully integrated with SAP ERP business solutions.
Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker
Business benefits:
Threefold rise
in total average monthly sales
Doubled
average transaction values
Tripled
monthly online orders
Praktiker
Rebuilding brand appeal with a new web shop window – and watching sales rise by 30 percent
Solution components
IBM® Global Business Services®
IBM Spectrum Virtualize™
IBM Storwize® V3700
IBM Storwize V7000
SAP Hybris Commerce
SAP ERP
Client Name
Praktiker
Company Background
In 2014, Videolux Holding acquired the Bulgarian operations of the German home improvement chain Praktiker. The company operates nine DIY hypermarkets - two in Sofia and one in Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Pleven and Veliko Tarnovo – carrying around 40,000 home improvement products. Customers who visit its stores can take advantage of services such as timber cutting, bathroom designs, paint mixing, home delivery and consumer credit.
 Info from
Business challenge
When Videolux Holding acquired the Bulgarian operations of German DIY giant Praktiker, it discovered a golden opportunity for boosting online sales. Could it build a high-impact web presence, fast?
The benefit
Since the introduction of the new web site, total monthly sales have risen almost threefold, and monthly online orders have nearly tripled.
Pull Quote
“The advanced features of the SAP Hybris Commerce solution combined with the expert advice from IBM Global Business Services put us in a strong position to reach our goals and achieve sparkling business success.”
—Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker
Solution components
IBM® Global Business Services®
IBM Spectrum Virtualize™
IBM Storwize® V3700
IBM Storwize V7000
SAP Hybris Commerce
SAP ERP
Case study Link
In 2014, Videolux Holding acquired the Bulgarian operations of the German home improvement chain Praktiker. The company operates nine DIY hypermarkets - two in Sofia and one in Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Pleven and Veliko Tarnovo – carrying around 40,000 home improvement products. Customers who visit its stores can take advantage of services such as timber cutting, bathroom designs, paint mixing, home delivery and consumer credit.
Share this