1. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 381.4500202854678 STO The everything store : Jeff Bezos and the age of Amazon/ by Brad Stone. London: Transworld Publishers, Y 2013. 372p. ; app., notes, ind. : 23 cm x 15 cm ISBN : 978-0-593-07046-8 Price : Rs. 699.00 Keywords: Bezos, Jeffrey; Amazon.com; firm; success in business; entrepreneurship Acc. No : 11232 Recommonded By : Kallol Das, Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

2. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 303.34 GAR Leading minds : an anatomy of leadership/ by Howard Gardner in collaboration with Emma Laskin. New York: Basic Books, Y 2011. xxii, 391p. ; app., notes, bib., ind. : 24 cm x 16 cm ISBN : 978-0-465-02773-6 Price : Rs. 799.00 Keywords: leadership; human development; case studies Acc. No : 11233 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krisnatray; Falguni Vasavada Oza

3. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 370.1523 GAR Multiple intelligences : new horizons/ by Howard Gardner. New York: Basic Books, Y 2006. ix, 300p. ; app., ref., ind. : 24 cm x 16 cm ISBN : 978-0-465-04768-0 Price : Rs. 799.00 Keywords: learning; intellect; education; philosophy; nurturing intelligences Acc. No : 11234 Recommonded By : Keval Kumar; Kallol Das; Harmony Siganporia; Falguni Vasavada Oza

4. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 320.019 NUS Political emotions : why love matters for justice/ by Martha C. Nussbaum. Cambridge: The Belknap Press, Y 2013. 457p. ; app., notes, ref., ind. : 24 cm x 16 cm ISBN : 978-0-674-72465-5 Price : Rs. 995.00 Keywords: political science; philosophy; emotions; political aspects; political psychology; history; public emotions Acc. No : 11235 Recommonded By : Harmony Siganporia; Keval Kumar; Sreekumar Pillai; Santosh Kumar Patra; Falguni Vasavada Oza; Rasanandan Panda

5. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SET Ramesh J. Chauhan thunder unbottled from Thums to Bisleri/ by Patricia J. Sethi. Mumbai: Bisleri International Pvt. Ltd., Y 2013. 236p. ; 34 cm x 25 cm ISBN : 978-81-92718-80-4 Price : Rs. 795.00 Keywords: biography; Thums up; Bisleri Acc. No : 11236 Recommonded By : Kallol Das; Subhsh Tendle; Rohit Trivedi; Mini Mathur; Falguni Vasavada Oza

6. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 391 BAR The language of fashion/ by Ronald Barthes, translated by Andy Stafford, edited by Andy Stafford amd Michael Carter. New York: Bloomsburry Academic, Y 2013. xv, 173p. ; bib., glos., ind. : 22 cm x 14 cm ISBN : 978-1-4725-0542-2 Price : Rs. 599.00 Keywords: clothing and dress; fashion Acc. No : 11244 Recommonded By : Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

7. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 331.117340988109041 BAH Coolie woman : the odyssey of indenture/ by Gaiutra Bahadur. London: C. Hurst and Co. Ltd., Y 2013. xxi, 273p. ; notes, bib., ind. : 22 cm x 15 cm ISBN : 978-93-5009-635-2 Price : Rs. 599.00 Keywords: indentured servants; Guyana; history; 20th century; women slaves; slave labor; women foreign workers; social conditions; East Indian; Brahmans; embarking; exploring; durviving history Acc. No : 11253 Recommonded By : Harmony Siganporia; Keval Kumar; Mini Mathur; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

8. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 320.54095491 DEV Muslim zion : Pakistan as a political idea/ by Faisal Devji. London: C. Hurst and Co. (Publishers) Ltd., Y 2013. vii, 278p. ; notes, ind. : 23 cm x 15 cm ISBN : 978-0-674-07267-1 Price : Rs. 895.00 Keywords: Pakistan; politics and government; Islam and state; 29th century; history; partition; India; spirit of Islam Acc. No : 11256 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

9. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SEL Selected works of C. Rajagopalachari 1907-21/ by Mahesh Rangarajan, N. Balakrishnan and Deepa Bhatnagar. New Delhi: Orient Blackswan Privagte Limited, Y 2014. xxvii, 432p. ; app., ind. : 25 cm x 16 cm ISBN : 978-81-250-5017-9 Price : Rs. 1195.00 Keywords: India; politics; letters Acc. No : 11267 Recommonded By : Harmony Siganporia; Keval Kumar; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

10. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 304.2 EMM 10 billion/ by Stephen Emmott. London: Penguin Books, Y 2013. 198p. ; 18 cm x 11 cm ISBN : 978-0-141-97632-7 Price : Rs. 350.00 Keywords: human ecology Acc. No : 11269 Recommonded By : Harmony Siganporia; Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

11. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 321.8 MOD 10 judgements that changed India/ by Zia Mody foreword by Soli J. Sorabjee. New Delhi: Shobhaa De Books, Y 2013. xvi, 240p. ; glos. : 21 cm x 13 cm ISBN : 978-0-670-08662-7 Price : Rs. 399.00 Keywords: democracy; India; politics and government; law; history and criticism Acc. No : 11270 Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Keval Kumar; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

12. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 363.3250954 LEV The siege : the attack on the Taj/ by Adrian Levy and Cathy Scott-Clark. New Delhi: Penguin Books India Pvt. Ltd., Y 2013. xvii, 319p. ; notes, ind. : 23 cm x 15 cm ISBN : 978-0-143-42010-1 Price : Rs. 499.00 Keywords: Taj Mahal palace hotel; Mumbai terrorist attacks; India, 2008; cictims of terrorism Acc. No : 11273 Recommonded By : Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

13. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 320.954 BOS Transforming India: challenges to the world's largest democracy/ by Sumantra Bose. London: Picador, Y 2013. 337p. ; notes, glos., ind. : 24 cm x 16 cm ISBN : 978-93-82616-19-1 Price : Rs. 699.00 Keywords: democracy; politics and government; India; from independence to 1989; Kasmir question Acc. No : 11275 Recommonded By : Harmony Siganporia; Keval Kumar; Sreekumar Pillai; Arbind Sinha; Falguni Vasavada Oza; Rasananda Panda

14. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 327.7305491 HAQ Magnificent delusions : Pakistan, the United States, and an epic history of misunderstanding/ by Husain Haqqani. New York: Public Affairs, Y 2013. 415p. ; notes, ind. : 24 cm x 16 cm ISBN : 978-1-61039-409-3 Price : Rs. 799.00 Keywords: foreign relations; Pakistan; United States Acc. No : 11277 Recommonded By : Harmany Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

15. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service SIN India at risk : mistakes, misconceptions and misadventures of security policy/ by Jaswant Singh. New Delhi: Rupa Publications India Pvt. Ltd., Y 2013. xi, 292p. ; app., bib., ind. : 23 cm x 16 cm ISBN : 978-81-291-2907-9 Price : Rs. 595.00 Keywords: India; politics; army; Himalayan coflict; birth of Bangladesh Acc. No : 11278 Recommonded By : Harmany Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

16. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 338.72 MIR Entrepreneur 5 P.M. to 9 A.M./ by Kanth Miriyala and Reethika Sunder. New Delhi: Rupa Publications India Pvt. Ltd., Y 2013. xi, 133p. ; 20 cm x 13 cm ISBN : 978-81-291-2393-0 Price : Rs. 195.00 Keywords: entrepreneurs; entrepreneurship; success in business; business people Acc. No : 11280 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

17. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service FER Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y 2013. 352p. ; glos. : 25 cm x 33 cm Price : Rs. 4000.00 Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musing Acc. No : 11281 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

18. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 338.761001 MCD The firm : the story of McKinsey and its secret influence on American business/ by Duff McDonald. New York: Simon and Schuster, Y 2013. 387p. ; 23 cm x 15 cm ISBN : 978-1-4767-3786-7 Price : Rs. 599.00 Keywords: McKinsey and company; business consultants; influence age; crucial question; money grab Acc. No : 11282 Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

19. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 371.822095491092 MAL I am Malala: the girl who stood up for education and was shot by the Taliban/ by Malala Yousafzai. N: Y 2013. 276p. ; ind. : 3 cm x 5 cm ISBN : 978- Price : Rs. 595.00 Keywords: Yousafzai, Malala, 1997; young women; education; Pakistan; biography; children's rights Acc. No : 11283 Recommonded By : Falguni Vasavada Oza

20. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 338.470040973 VOG Dogfight : how Apple and Google went to war and started a revolution/ by Fred Vogelstein. London: William Collins, Y 2013. 261p. ; notes, ind. : 21 cm x 14 cm ISBN : 978-0-00-754417-2 Price : Rs. 299.00 Keywords: Apple computer, Inc; Google (Firm); internet industry; United States; Android; iPhone Acc. No : 11286 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai

21. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 320.954 IND India: the future is now - the vision and road map for the country by her young parliamentarians/ edited by Shashi Tharoor. New Delhi: Wisdom Tree, Y 2013. xx, 164p. ; ind. : 22 cm x 15 cm ISBN : 978-81-8328-296-3 Price : Rs. 495.00 Keywords: India; politics and government; leadership; political corruption; India; economic conditions; rural development Acc. No : 11287 Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

22. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 303.603 ENC Encylopeadia of media violence/ edited by Matthew S. Eastin. California: Sage Publications, Inc., Y 2013. xx, 434p. ; ind. : 28 cm x 22 cm ISBN : 978-1-4129-3685-9 Price : Rs. 19352.00 Keywords: violence in mass media; encyclopedias; mass media; social aspects Acc. No : 11292 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavda Oza

23. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.2072 BER Media and communication research methods : an introduction to qualitative and quantitative approaches/ by Arthur Asa Berger. 3rd ed.. California: Sage Publications, Inc., Y 2013. xvii, 364p. ; ref., glos., ind. : 23 cm x 15 cm ISBN : 978-1-4522-5657-3 Price : Rs. 4460.80 Keywords: mass media; research; methodology; communication; textual analysis; semiotic analysis; rhetorical; research methods; wirting research report Acc. No : 11293 Recommonded By : harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza

24. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.2301 BER Media analysis techniques/ by Arthur Asa Berger. 5th ed.. California: Sage Publications, Inc., Y 2013. xvi, 238p. ; glos., ref., ind. : 23 cm x 19 cm ISBN : 978-1-4522-6135-5 Price : Rs. 4592.00 Keywords: mass media; methodology; mass media criticism; semiotics analysis; marxist analysis; psychoanalytics; sociological analysis; video games; cell phone; social media Acc. No : 11294 Recommonded By : Harmony Signaporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

25. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 306.484 WAL Studying popular music culture/ by Tim Wall. 2nd ed.. London: Sage Publications, Inc., Y 2013. xv, 320p. ; bib., ind. : 24 cm x 17 cm ISBN : 978-1-4462-0772-7 Price : Rs. 2612.51 Keywords: popular music; social aspects; popular culture; music trade; histories; industries and institutions; audiences and consumption Acc. No : 11295 Recommonded By : Harmony Signaporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

26. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.230835 RUD Youth and media/ by Andy Ruddock. London: Sage Publications, Inc., Y 2013. viii, 220p. ; ref., ind. : 24 cm x 17 cm ISBN : 978-1-84860-092-8 Price : Rs. 2503.61 Keywords: mass media and youth; youth media; social and cultural approaches; media technologies; social history; global media industries; media violence; advertising and marketing; political communication; celebrity; critical media studies; child soldiers; media education Acc. No : 11296 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha; Falguni Vasavada Oza

27. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.230688 EVA Social media marketing : an hour a day (with CD)/ by Dave Evans. 2nd ed.. Indianapolis: John Wiley Publishing, Inc., Y 2012. xxiv., 406p. ; app. : 23 cm x 19 cm ISBN : 978-1-118-19449-2 Price : Rs. 4588.72 Keywords: social media marketing; social networks; marketer's dilemma; social web blooms; elements of social media; social marketing; metcalfe's law; sarnoff's law; RSS; microblogs; consumer generaterd media; consideration and purchase funnel; touchpoint analysis; influence and measurement; media channels; campaign; social platforms; ROI Acc. No : 11297 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

28. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 338.91 WOR World development report 2014 : risk and opportunity managing risk for development/ by The World Bank. Washington: The World Bank, The World Bank, Y 2013. xvi, 343p. ; app., abbr., ind. : 27 cm x 21 cm ISBN : 978-0-8213-9903-3 Price : Rs. 2296.00 Keywords: economic development; risk management; social systems; connected communities; fostering resilience; interntional community Acc. No : 11298 Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

29. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service KWI Far from equilibrium : essays on technology and design culture/ by Sanford Kwinter, edited by Cynthia Davidson. New York: Actar, Y 2007. 195p. ; notes : 23 cm x 16 cm ISBN : 978-84-96540-64-4 Price : Rs. 2334.80 Keywords: design culture; techonology; urbanism; mechanical bride; Roman noir; rational irrationalism Acc. No : 11299 Recommonded By : Santosh Kumar Patra; Harmony Siganporia; Kallol Das; Sreekumar Pillai; Falguni Vasavada Oza

30. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 306.46 DOV Game cultures : computer games as new media/ by Jon Dovey and Helen W. Kennedy. New Delhi: Tata McGraw Hill, Y 2010. x, 171p. ; glos., ref., ind. : 23 cm x 15 cm ISBN : 978-0-07-104737-7 Price : Rs. 370.00 Keywords: computer games; social aspects; play; philosophy; popular culture; studying computer games; production Acc. No : 11312 Recommonded By : Dipti Kulkarni; Kallol Das; Keval Kumar; Harmony Siganporia; Pradeep Krishantray; Mini Mathur; Falguni Vasavada Oza

31. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.234 HUT Media talk : conversation analysis and the stuy of broadcasting/ by Ian Hutchby. New Delhi: Tata McGraw Hill, Y 2010. xii, 185p. ; glos., ref., ind. : 23 cm x 15 cm ISBN : 978-0-07-106815-4 Price : Rs. 475.00 Keywords: mass media and language; broadcasters; language; audiences; conversation analysis; talk shows; case studies Acc. No : 11314 Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

32. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 306.46 DOV Television, audiences and everyday life/ by Matt Briggs. New Delhi: Tata McGraw Hill, Y 2010. xiii, 175p. ; glos., ref., ind. : 23 cm x 15 cm ISBN : 978-0-07-107015-7 Price : Rs. 450.00 Keywords: computer games; television; audience; soap opera; domestics space; soap opera; global audience Acc. No : 11316 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Santosh Kumar Patra; Falguni Vasavada Oza

33. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.231 COL Think like a rock star : how to create social media and marketing strategies that turn customers into fans/ by Mack Collier ; foreword by Kathy Sierra. New Delhi: McGraw Hill Education Pvt. Ltd., Y 2013. xv, 208p. ; app., ind. : 23 cm x 15 cm ISBN : 978-93-5134-483-4 Price : Rs. 395.00 Keywords: social media; internet marketing Acc. No : 11317 Recommonded By : Kallol Das; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

34. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 305.55095484 SAA Middle-class moralities : everyday struggle over belogging and prestige in India/ by Minna Saavala. Hyderabad: Orient Blackswan, Y 2010. x, 226p. ; glos., ref., ind. : 23 cm x 15 cm ISBN : 978-81-250-3789-7 Price : Rs. 495.00 Keywords: middle class India; Hindus; social life and custom; religious zeal; imagined worlds Acc. No : 11319 Recommonded By : Harmony Siganporia; Deipti Kulkarni; Kalloil Das; Santosh Kumar Patra; Sreekumar Pillai; Mini Mathur; Arbind Sinha; Falguni Vasavada Oza; Rasananda Panda; Rajneesh Krishna

35. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 384.5 BAN Mobile commerce/ by Karabi Bandyopadhyay. New Delhi: PHI Learning, Y 2013. xix, 380p. ; ind. : 23 cm x 18 cm ISBN : 978-81-203-4805-9 Price : Rs. 395.00 Keywords: mobile commerce; cellular telephone system; mobile communication systems; telecommunication; electronic data interchange; digital cellular technology; mobile service provider; mobile banking; payment; computing; security and privacy issues; legal aspects; case studies Acc. No : 11323 Recommonded By : Kallol Das; Kevak Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

36. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service MAN Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y 2013. xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm ISBN : 978-81-203-4808-0 Price : Rs. 525.00 Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paper Acc. No : 11324 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

37. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 006.7 RET Blogging : digital media and society series/ by Jill Walker Rettberg. 2nd ed.. Cambridge: Polity Press, Y 2014. viii, 195p. ; ref., ind. : 21 cm x 15 cm ISBN : 978-0-7456-6365-6 Price : Rs. 1308.72 Keywords: blog; community; networks; brands Acc. No : 11325 Recommonded By : Harmony Sigapnoria; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

38. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.231 ATH Digital media and society : an introduction/ by Adrian Athique. Cambridge: Polity Press, Y 2013. vii, 295p. ; bib., ind. : 25 cm x 17 cm ISBN : 978-0-7456-6229-9 Price : Rs. 2229.09 Keywords: design culture; social change; digital economies; digital authorities Acc. No : 11326 Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Santosh Kumar Patra; Sreekumr Pillai; Arbind Sinha; Falguni Vasavada Oza; Keval Kumar

39. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 175 ESS Digital media ethics/ by Charles Ess. 2nd ed. Cambridge: Polity Press, Y 2013. xxii, 298p. ; glos., ref., ind. : 25 cm x 15 cm ISBN : 978-0-7456-5606-9 Price : Rs. 1505.52 Keywords: digital media; moral and ethical aspects Acc. No : 11327 Recommonded By : Harmony Siganporia; Mini Mathur; Sreekumr Pillai

40. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 305.8 MOD Multiculturalism : a civic idea/ by Tariq Modood. 2nd ed. Cambridge: Polity Press, Y 2013. xi, 243p. ; notes, ref., ind. : 22 cm x 14 cm ISBN : 978-0-7456-6287-9 Price : Rs. 1505.52 Keywords: multiculturalism; liberal citizenship; secularism; essentialism; crisis of secularism Acc. No : 11328 Recommonded By : Harmony Siganporia; Keval Kumar; Sreekumar Pillai; Falguni Vasavada Oza

41. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.2 DAV Promotional cultures : the rise and spread of advertising, public relations, marketing and branding/ by Aeron Davis. Cambridge: Polity Press, Y 2013. xi, 247p. ; ref., ind. : 23 cm x 15 cm ISBN : 978-0-7456-3983-3 Price : Rs. 1636.72 Keywords: communication and culture; communication and culture; case studies; consumer and texts; commodities; media and celebrity; markes and society Acc. No : 11329 Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai; Subhash Tendle; Falguni Vasavada Oza

42. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 306.072 EMB Cross-cultural research methods/ by Carol R. Ember and Melvin Ember. 2nd ed. Lanham: AltaMira Press, Y 2009. viii, 228p. ; glos., ref., ind. : 22 cm x 15 cm ISBN : 978-81-316-0588-2 Price : Rs. 675.00 Keywords: cross cultural studies; research theories; hypotheses; sampling; coding data; reliability; research question; minimizing zero; sampling; coding data; reliability; multivariate analysis Acc. No : 11330 Recommonded By : Santosh Kumar Patra; Sreekumar Pillai; Harmony Siganporia; Kallol Das; Keval Kumar

43. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.23 LUL Media, communication, culture : a global approach/ by James Lull. 2nd ed. Jaipur: Rawat Publications, Y 2000. x, 308p. ; nptes, glos., ref., ind. : 25 cm x 17 cm ISBN : 978-81-316-0609-4 Price : Rs. 995.00 Keywords: popular culture; mass media and culture; ideology; consciousness; hegemony; media audiences; globalization; cultural territory; symbolic power; cultural territory; cultural actualization Acc. No : 11331 Recommonded By : Harmony Sigaporia; Keval Kumar; Rajneesh Krishna; Sreekumar Pillai; Santosh Kumar Patra; Falguni Vasavada Oza

44. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.231 DEW The digital media handbook/ by Andrew Dewdney and Peter Ride. 2nd ed.. Oxon: Routledge, Y 2014. xii, 418p. ; glos., bib., ind. : 25 cm x 18 cm ISBN : 978-0-415-69991-4 Price : Rs. 2939.21 Keywords: digital media; networks; convergent media; case study; creative industry; digital media; media histories and theories Acc. No : 11334 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai

45. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 391 FAS Fashion cultures revisited : theories, explorations and analysis/ edited by Stella Bruzzi and Pamela Church Gibson. New York: Routledge, Y 2013. xx, 419p. ; ind. : 25 cm x 18 cm ISBN : 978-0-415-68006-6 Price : Rs. 2939.21 Keywords: fashion; social aspects; mass media; social science; ethnic studies; general; media studies; shopping; changing imagery; feminism Acc. No : 11337 Recommonded By : Harmony Siganporia; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

46. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 303.482 GLO The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed.. New York: Routledge, Y 2014. xiii, 586p. ; app., ind. : 25 cm x 18 cm ISBN : 978-0-415-52146-8 Price : Rs. 4354.91 Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalism Acc. No : 11338 Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

47. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 338.4791 PAR Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014. xi, 251p. ; ref., ind. : 25 cm x 18 cm ISBN : 978-0-415-59583-4 Price : Rs. 2721.41 Keywords: heritage tourism; supply and demand; nation and identity; heritage marketing Acc. No : 11339 Recommonded By : Keval Kumar; Sreekumar Pillai

48. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 303.482 HOL Understanding intercultural communication : negotiating a grammar of culture/ by Adrian Holliday. New York: Routledge, Y 2013. xviii, 184p. ; glos., ref., ind. : 25 cm x 18 cm ISBN : 978-0-415-69130-7 Price : Rs. 2721.41 Keywords: intercultural communication; culture grammar; investigating culture; constructing; dialogue with structure; historical nrrative; prejudice; cultural travel Acc. No : 11346 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai

49. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service RAZ New media techniques and trends : a cmprehensive guide for students and young marketing and sales executives/ by Ashwin Razdan. New Delhi: Vitasta Publishing Pvt. Ltd., Y 2008. viii, 262p. ; ref. : 25 cm x 16 cm ISBN : 81-89766-71-6 Price : Rs. 525.00 Keywords: media; web 2.0; advertising; innovative media; social media marketing; webinar; gaming; mobile marketing; return on new media investment; education Acc. No : 11351 Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

50. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.23 OTT Critical media studies : an introduction/ by Brian L. Ott, Robert L. Mack. 2nd ed.. West Sussex: John Wiley and Sons Ltd., Y 2014. vii, 392p. ; app., glos., ind. : 25 cm x 19 cm ISBN : 978-1-118-55397-8 Price : Rs. 3932.72 Keywords: mass media; media industries; rhetoric analysis; cultural analysis; media audience; sociological analysis Acc. No : 11353 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

51. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 174.907 GLO Global media ethics : problems and perspectives/ edited by Stephen J.A. Ward. West Sussex: John Wiley and Sons Ltd., Y 2013. xiii, 326p. ; ind. : 25 cm x 17 cm ISBN : 978-1-4051-8391-8 Price : Rs. 2948.72 Keywords: journalistic ethics; mass media; moral and ethical aspects; mass media and globalization; case studies; media ethics worldwide; diverse public sheres; global issues Acc. No : 11354 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Santrosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

52. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 302.23 HAN The handbook of media audiences/ edited by Virginia Nightingale. West Sussex: John Wiley and Sons Ltd., Y 2014. xiii, 540p. ; ind. : 25 cm x 17 cm ISBN : 978-1-118-72139-1 Price : Rs. 3276.72 Keywords: mass media; audiences; mass media and culture; social science; media studies; social media; spreadable media; theorizing audiences; researching audiences Acc. No : 11356 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai

53. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 305.56880954 LIF Life as a Dalit : views from the bottom on caste in India/ edited by Subhadra Mitra Channa and Joan P. Mencher. New Delhi: Sage Publication India Pvt. Ltd., Y 2013. xl, 438p. ; ind. : 25 cm x 18 cm ISBN : 978-81-321-1123-8 Price : Rs. 1495.00 Keywords: dalits; India; caste-based discrimination; urban social structure; untouchable; Bibal and dalit; dalit woemn Acc. No : 11366 Recommonded By : Harmony Siganporia; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

54. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 362.74 HAR Rescuing railway children : reuniting families from India's railway platforms/ by Malcolm Harper and Lalitha Iyer. New Delhi: Sage Publication India Pvt. Ltd., Y 2013. xxvii, 216p. ; ann., ind. : 22 cm x 14 cm ISBN : 978-81-321-1161-0 Price : Rs. 750.00 Keywords: child welfare; India; social work with children; runaway children; railroad stations; shelter Acc. No : 11367 Recommonded By : Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

55. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 361.8 EGG The solution revolution : how business, government, and social enterprises are teaming up to solve society's toughest problems/ by William D. Eggers and Paul Macmillan. Massachusetts: Harvard Business Review Press, Y 2013. 292p. ; app., notes, ind. : 24 cm x 16 cm ISBN : 978-1-4221-9219-1 Price : Rs. 1250.00 Keywords: social entrepreneurship; social responsibility of business; social problems; economic aspects; economics; sociological aspects; business and economics; leadership; strategic planning; entrepreneurship; currencies; ecosystems Acc. No : 11369 Recommonded By : Kallol Das; Rohit Trivedi; Falguni Vasavada Oza

56. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 307.76809542 VAS Urban villager : life in an Indian satellite town/ by Vandana Vasudevan. New Delhi: Sage Publication India Pvt. Ltd., Y 2013. x, 278p. ; ann., glos., bib. : 23 cm x 15 cm ISBN : 978-81-321-1309-6 Price : Rs. 625.00 Keywords: new towns; India; Noida; urbanization; country life Acc. No : 11370 Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

57. New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 324.73 MCN An introduction to political communication/ by Brian McNair. 4th ed. Oxon: Routledge, Y 2011. xix, 226p. ; notes, bib., bib. : 23 cm x 15 cm ISBN : 978-0-415-59644-2 Price : Rs. 2176.91 Keywords: communication in politics; media; advertising Acc. No : 11371 Recommonded By : Harmony Siganporia; Keval Kumar; Santosh Kumar Patra; Sreekumar Pillai; Arbind Sinha; Falguni Vasavada Oza; Rasananda Panda