1. Royal Commission for Jubail and Yanbu Supporting Inward Investment and Economic Development in Jubail City Centre, KSA
Jubail City Planning Forum
12 February 2014
Martin Cooper, Director, Deloitte Corporate Finance Limited

2. Introduction 2

3. Introduction
The purpose of this presentation is to set out how the development of Jubail City Centre (“JCC”) can be used to generate inward investment and economic development at Jubail Industrial City (“JIC”)
This presentation is structured to answer the following three questions:
What is the offering of JCC?
What models can be used to deliver JCC? 2 examples
How can JCC generate economic development and inward investment?
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

4. What is the offering of JCC?4

5. Jubail City Centre – regional context The catchment of JCC will extend from Ras Al Khair Industrial City in the north to the Dammam Metropolitan Area (“DMA”) in the south
JCC is located at the heart of the community areas within JIC. The Subject Site is located on Mardumah Bay with c.5 km of water frontage. The City Centre covers a land area of approximately 275 ha divided into 119 different parcels with various uses including, residential, office, retail, recreational, institutional and mixed uses.
Based upon provisions within the Master Plan, the maximum allowable floor space for the project is 3.9 million sq m with an estimated of c.31,500 and c.31,400 residents living in c.10,300 units. There are c.41,800 parking spaces. The following figure provides a summary of the proposed Master Plan:
Source – Google Earth, Deloitte Note - illustrative locations only
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

6. Jubail City Centre – local context Jubail City Centre is located at the heart of the community areas within JIC
JCC is located at the heart of the community areas within JIC. The Subject Site is located on Mardumah Bay with c.5 km of water frontage. The City Centre covers a land area of approximately 275 ha divided into 119 different parcels with various uses including, residential, office, retail, recreational, institutional and mixed uses.
Based upon provisions within the Master Plan, the maximum allowable floor space for the project is 3.9 million sq m with an estimated of c.31,500 and c.31,400 residents living in c.10,300 units. There are c.41,800 parking spaces. The following figure provides a summary of the proposed Master Plan:
Source – Google Earth, Deloitte Note - illustrative locations only
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

7. Jubail City Centre – City Centre Plan JCC is a major mixed-use development planned over 275 ha and 119 land parcels
JCC is planned at the heart of the community areas in JIC and the City Centre Plan comprises:
275 ha
119 Land Parcels
Over 500,000 sq m retail GFA
Over 700,000 sq m office GFA
Over 10,000 residential units
1,000 hotel rooms
Over 40,000 parking spaces
JCC is located at the heart of the community areas within JIC. The Subject Site is located on Mardumah Bay with c.5 km of water frontage. The City Centre covers a land area of approximately 275 ha divided into 119 different parcels with various uses including, residential, office, retail, recreational, institutional and mixed uses.
Based upon provisions within the Master Plan, the maximum allowable floor space for the project is 3.9 million sq m with an estimated of c.31,500 and c.31,400 residents living in c.10,300 units. There are c.41,800 parking spaces. The following figure provides a summary of the proposed Master Plan:
Source – RCJY
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

8. Jubail City Centre – constituent components The following examples represent JIC constituent components that will be available to investors, developers and end users
Retail Centre
Lifestyle and Food & Beverage (“F&B”) retail
Shopping Street
Outdoor Mall
Retail led mixed-use high street
Promenade
Public square with retail led mixed-use
Waterfront Souk
Civic Centre Park
Waterfront retail led mixed-use
Municipal one stop shop with retail use
Marina
Residential
Petropolis
Private yacht club with F&B retail
Public entertainment use with retail
Waterfront residential district
Aquarium Park
Al Deffi Window
Waterfront residential led mixed-use
The total land area of the proposed Specific Investments is c.490,000 sq m, comprising 39 land parcels with a combined maximum BUA of c. 1 million sq m and a total GFA of c. 815,000 sq m.
The Specific Investments will comprise in total; retail GFA of c. 190,000 sq m, total office GFA of c. 40,000 sq m, 3,022 residential units, 300 hotel keys and up to c. 260,000 sq m of entertainment and other uses
A total of c.9,500 parking spaces (on site and on street) are planned for the Specific Investments. The Master Plan makes provision for c.7,500 residents and c. 3,900 employees within the proposals for the Specific Investments
Source – RCJY

9. What models can be used to deliver Jubail City Centre?

10. Delivery of Waterfront City Centre Projects Example 1: Waterfront Toronto, Toronto, Canada
Fast facts:
800 ha regeneration programme
25 year implementation programme (launched in 1999)
40,000 new residential units
40,000 new jobs
3.5 km of waterfront development
Key themes:
People first
Parks and public spaces
Our future is green
Innovation
Economic growth
Design excellence
Return on investment
Source – Waterfront Toronto
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

11. Delivery of Waterfront City Centre Projects Example 1: Waterfront Toronto, Toronto, Canada
Establishment
Infrastructure
Delivery
Phase
Transfer of land from three Government entities
Initial funding US$1.4 billion for infrastructure
To date US$1.2 billion of the initial budget has been spent on priority infrastructure projects
Future revenues delivered from land sales to private sector developers
Reinvestment into future infrastructure
Funding
Establish Waterfront Toronto entity
Public consultation and master plan/ infrastructure planning
Initial negotiations with private sector developers
Phased delivery of infrastructure
Funding used to deliver:
Roads
Public transit
Flood protection
Public parks
Parking
US$108 million generated primarily from land sales
Revenue initiatives will now focus on land sales
Other revenue sources include parking, asset management and public realm contributions from developers
Key Activities
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

12. Delivery of Waterfront City Centre Projects Example 2: Melbourne Docklands, Melbourne, Australia
Fast facts:
190 ha redevelopment programme
25+ year implementation programme (launched in 1997)
20,000 residents
60,000 workers
US$15.5 billion of private sector investment by 2025
Key themes:
Liveable city
Waterfront living
Sustainable city
Multimodal transport
Entertainment and leisure
Innovation
Source – Places Victoria
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

13. Establishment and Private Sector Funding
Delivery of Waterfront City Centre Projects Example 2: Melbourne Docklands, Melbourne, Australia
Establishment and Private Sector Funding
Mid-way at 2013
Completion by 2025
Phase
Docklands Stadium Consortium funds initial US$410 million development
To 2013 US$7.6 billion of private sector investment has been attracted to the project
To 2025 a further US$8 billion private sector investment is anticipated within the project
Funding
Development agreements signed to deliver Stadium
Docklands Authority given Municipal powers
Key infrastructure including highway improvements, bridges and tram
Home to 7,000 residents and 40,000 workers in 2013
12 ha open space and parks
Stadium sold on a long leasehold in 2006 for US$293 million
Development agreements sought
Plans to accommodate 60,000 workers in over 760,000 sq m of office space
Plans to accommodate 20,000 residents
Target to attract 20 million visitors per annum
Key Activities
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

14. How can Jubail City Centre generate economic development and inward investment?14

15. Planning and Infrastructure
Benefits of developing a City Centre at JIC A City Centre at JIC can be used to support inward investment, economic development and the provision of wider amenity
Inward investment
New jobs
New technology
New “knowhow”
Planning and Infrastructure
Master planning framework
Physical infrastructure
Social infrastructure
Economic Development
Economic diversification
Innovation and entrepreneurship
Support services
JIC City Centre
Amenity and Culture
Education and Skills
Entertainment and Leisure
Culture
Lifestyle offer
Education and skills
Labour force attraction and retention
Productivity
Supporting Inward Investment and Economic Development in Jubail City Centre, KSA

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