1. MILLENIAL PARENTS
AND DECISION MAKING

2. Which Generation?
Traditional: born Baby Boomers: Generation X: 1965 – 1980 MILLENNIALS: 1981 – 1996 Gen Z/I-Gen:

4. Needs translate to Goals
Trust
Respect
Credibility
Connections
Community
Integrity
Safety
Justice
Nostalgia
Partnerships

5. Start with WHY! Most repeated question Of highest value
What’s the source
Where’s the information
Why should I believe?
Of highest value
More than cost, or time
Biggest Motivator
The changemaker
Live their values “out loud”

6. STRATEGY What are you already doing? COMMITMENT COMMUNICATION
Buy-in of the unengaged not the most engaged
To causes, not positions
COMMUNICATION
Social media IS communication, not advertising
From those who benefit
PROGRAMMING
Collaborative, not just informative
Digital equally valued and valid as IRL

7. In every aspect of work TRANSPARENCY Organization structure
Priorities and Goals
Finances
Partners/Funders/Fundees
Even in reasons for discretion

8. Learn More At
Facebook: