2. Communicating Our Message: We Know What Works
Keep the promise – Tobacco money for tobacco prevention (It’s tobacco money, stupid!)
Kids, Kids, Kids – Invest in programs to protect kids from tobacco company efforts to addict them. (Kids starting; tobacco companies spending)
Tobacco prevention works – Proven solutions that protect kids, save lives and save money
Tobacco prevention will save money and help solve state budget woes
Tobacco prevention funding should reflect magnitude of the problem
Make it real – kids, smokers quitting, community programs, jobs

3. Keep it simple: We know the problem – kids smoking, people dying, etc.
We know the solution – programs work
We have the money – settlement, tax, etc.
The public wants it – polls demonstrate
We just need the political will

4. Tobacco’s Devastating Toll
Tobacco is the leading preventable cause of death, killing more than 400,000 people each year
4,000 kids try their first cigarette every day; another 1,000 kids become regular smokers every day and 1/3 will die prematurely as a result
Nearly 90% of lung cancer cases, 1/3 of total cancer deaths, and 1 in 5 deaths from heart disease are tobacco-related
Costs the nation almost $100 billion in health care costs annually

5. Key Messages Develop clear, concise and compelling messages
New BP affirm that we know what to do to eliminate tobacco use as a serious public health problem – all we need is the political will
New BP reflect the fact that we have more experience and evidence than ever before
New recommendations pale in comparison to tobacco industry spending on marketing, tobacco revenue states collect each year, and the health care costs caused by tobacco
Spending levels are appropriate when you consider magnitude of tobacco problem
Failing to invest what CDC recommends means more people will become addicted, more people will get sick and more people will die prematurely