1. Fast and Actionable on-demand Fundraising Strategy
TOPIC 2018 Fundraising Report Summary of Results and Highlights from the Fundraising Effectiveness Project RECORDED March, 2019
Fast and Actionable on-demand Fundraising Strategy

2. www.afpfep.org/reports Giving data through 2018
17,597 nonprofits in the U.S.
$68 Billion in donation [since 2015]

3. 2018 Growth in Giving
1.6%
Source: FEP 2018 Q4 Fundraising Report

4. 2018 Growth in Donors
-4.5%
Source: FEP 2018 Q4 Fundraising Report

5. 2018 Overall Donor Retention
44.5%
Source: FEP 2018 Q4 Fundraising Report

6. 61% 4% 20% 2018 Donor Retention Rates New Donor Retention Repeat
Lapsed
Reactivation 4%
20%

7. 2018
New Donor Acquisition
-7.3%

8. 2018
New Donor Retention
-15%

9. 2018
Repeat Retained
Donor Retention
+0.2%

10. 2018
Lapsed
Donor Reactivation
-1.6%

11. 4:1 Donor File Makeup 46% 10% 44% Retained Recaptured New
For every one recaptured donor, 4 new donors were needed to offset attrition

12. 2018 Revenue by Dollar Level
2.6%
-4.4%
-4%
Under $250
$250 - $1,000
$1,000 & Up

13. “Has the new tax law stopped people from giving to charity?”
A majority of wealthy donors said they expect to maintain their giving levels (84%) and another 4% said they intend to increase that amount in 2018, regardless the new tax law.
- Survey from Dec, 2018

14. Take Action! Benchmark your success Evaluate investment strategies
Set your goals and track monthly

15. How does your organization compare to your performance and the industry?
Action Step 1: Benchmark Your Success Calculate [or ask us]:  Donor Retention  Change in Revenue  File Makeup

16. Action Step 2: Evaluate Your Investment Strategies
Are you balancing new donor acquisition with lapsed reactivation?
Are you spending enough on donor retention?
Do you know how many donors you need to retain so your file doesn’t shrink?

17. Action Step 3: Set Your Goals … and track monthly
Set your goals [retention and value] and track monthly.
Retention
Upgrading
Revenue
Get Your DonorDashboard [no cost!]

18. Actionable Fundraising Insight in Minutes.
Thank You For Your Time!
Data. Doing Good.
Actionable Fundraising Insight in Minutes.
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