1. Language spread across India PRIVILEGED AND CONFIDENTIAL
Growth In Regional Channels
The regional ad market is significant; the top regional ad markets are approaching the size of the Hindi ad market
Competitors are rapidly expanding their regional footprint, with 18% CAGR ( ) in the number of regional channels
Break-up of channels
Language spread across India
Regional GEC Markets (top 6 regions and Hindi)
Note: Ad market calculations based on current exchange rate of 55 INR:USD, >20% weaker than rate used in previous version
Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2012; TAM Universe Update 2012; Edelweiss Report - March 2012; Note - $ = INR 55
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