1. Tenant Satisfaction How and What Works? Lisa Scarboro 7 December 2009
Liberal Studies Capstone
Tenant Satisfaction
How and What Works?
Photography
Mass Communications
Computer Based Information Systems
Marketing

2. Background Info My Introduction into the real estate business
Why it is important to me?
The need behind tenant satisfaction

3. Background: My insight
External environmental issues
Benefits of a good landlord

4. History Why renting is important in the U.S. Today’s economy
Tenant housing is growing
50.4 percent of all central city households and 29.2 percent of all suburban households are renter occupied
Today’s economy

5. What keeps tenants happy?
Basic Needs (Privacy & Security)
Getting involved
Neighborhood (Socio-status aspects)
Health services
Communication
Phone Call By
By Letter

6. Does this look good? Beautiful Large Home Vinings Smyrna Area
3658 Gatehurst Court SE Smyrna, GA 30080 Map
Bullock Habersham Apartments
3251 Washington Road East Point, GA 30344 Map

7. Visual Appeal & Aesthetics
How aesthetics attract GOOD prospective tenants

8. Research Design Survey 1- Tenant satisfaction Feedback Limitations

9. Research Design Survey 2: Visual Preference Survey
Constant: Size, Quality, visual appeal
How to achieve more effective rental listings
Reasons for good quality photographs
Survey # 2

10. Results Composition of the participants in the survey
Taking everything into account,
how satisfied or dissatisfied are
you with the overall service
provided by the landlord?
Composition of the participants in the survey
Comparison with how satisfied or dissatisfied those are with the services provided by their current landlord.

11. Common words used by tenants in relation to their home
Very Satisfied Tenants: Condition of Property, location, Ethics
Fairly Satisfied Tenants: Neighborhood, References, Age and Accommodation
Fairly Dissatisfied Tenants: Only Location

12. Repairs and Maintenance
“the landlord [has] been flexible and responsive to my needs since day one. I'd say that the tenant-landlord relationship has been productive and sustaining.”

13. Filters
Participants who are only fairly or very satisfied with the way their landlord deals with maintenance issues value the overall quality of their home, and their last conversation with the landlord about repairs ended positively.
The landlord was
able to deal
with their
problem

14. Conclusion
Having the right tools to know what a person needs or wants most can be helpful in leading tenant/landlord relationships down the right path.
This study has contributed to my furthered understanding of the rental market.

15. Acknowledgements
Thank you!!
Dr. Cynthia Cano
Emily Gomez
Doug Oetter