1. Pearson Longman American Government Classroom Response System
Topic 15:
The Media
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2. A major goal of the news media is
To provide a balanced and serious analysis of important policy issues
To attract as large an audience as possible
To gain the support of government officials for federal funding
To cover news stories that have not been addressed by others
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3. A major goal of the news media is
To provide a balanced and serious analysis of important policy issues
To attract as large an audience as possible
To gain the support of government officials for federal funding
To cover news stories that have not been addressed by others
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4. Copyright 2010 Pearson Longman
A style of news reporting that focuses on facts and presents all sides of a controversy is known as
Biased journalism
“Yellow” journalism
Objective journalism
Issue journalism
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5. Copyright 2010 Pearson Longman
A style of news reporting that focuses on facts and presents all sides of a controversy is known as
Biased journalism
“Yellow” journalism
Objective journalism
Issue journalism
Copyright 2010 Pearson Longman

6. Copyright 2010 Pearson Longman
When the Washington Post published a story on poor care at the Walter Reed Army Medical Center, it was operating in its role as a
Signaler
Framer
Publisher
Watchdog
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7. Copyright 2010 Pearson Longman
When the Washington Post published a story on poor care at the Walter Reed Army Medical Center, it was operating in its role as a
Signaler
Framer
Publisher
Watchdog
Copyright 2010 Pearson Longman

8. Over the past 30 years, political coverage has
Moved from a positive portrayal of newsmakers to a more critical, negative analysis of current events
Moved from a critical, negative analysis of political events to a more positive portrayal of newsmakers
Always been basically positive
Always been basically negative
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9. Over the past 30 years, political coverage has
Moved from a positive portrayal of newsmakers to a more critical, negative analysis of current events
Moved from a critical, negative analysis of political events to a more positive portrayal of newsmakers
Always been basically positive
Always been basically negative
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10. Copyright 2010 Pearson Longman
A short, frequently repeated video clip used during TV coverage of campaigns is called
Narrowcasting
A sound bite
“Yellow journalism”
Agenda setting
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11. Copyright 2010 Pearson Longman
A short, frequently repeated video clip used during TV coverage of campaigns is called
Narrowcasting
A sound bite
“Yellow journalism”
Agenda setting
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12. The CBS Evening News is an example of
Print media
New media
Broadcast media
Public media
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13. The CBS Evening News is an example of
Print media
New media
Broadcast media
Public media
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14. Copyright 2010 Pearson Longman
When the president personally speaks with reporters at a meeting organized to transmit news, the meeting is called a
Press release
Press conference
News briefing
Pseudo-event
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15. Copyright 2010 Pearson Longman
When the president personally speaks with reporters at a meeting organized to transmit news, the meeting is called a
Press release
Press conference
News briefing
Pseudo-event
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16. Copyright 2010 Pearson Longman
The majority of commentators on talk radio analyze the news from a(n) __________ perspective.
Conservative
Liberal
Balanced
Independent
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17. Copyright 2010 Pearson Longman
The majority of commentators on talk radio analyze the news from a(n) __________ perspective.
Conservative
Liberal
Balanced
Independent
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18. What is your primary source for political news?
Newspaper
Television
Radio
Internet
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19. Copyright 2010 Pearson Longman
The Pew Research Center has asked, “To what extent do you see political bias in news coverage?” How would you answer this question?
A great deal
A fair amount
Not too much
Not at all
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