1. Cyber Clean Product Pitch
BY DOMINIC LAM

2. Technology Has Advanced
Old Technology Was Bulky
Immobile
Unusable Without Connecting to a power source

3. Cyber Clean Comes in a 500g resealable container
Flexible and adjustable
Giving easy access to clean electronics such as in between keyboard keys and computers.

4. Projected Sales From Two Years Ago

5. Last Years Projected Sales

6. Actual Sales From Two Years Ago

7. Last Years Projected Sales
Business is beginning to stagnate

8. Results Of Market Research
Products that are time consuming to clean
Effective where normal cleaning tools are ineffective

9. Awareness Cyber clean currently lacks effective marketing
90% of people did not know what Cyber Clean was

10. Cyber Clean
Business Strategies

11. Price Skimming Cyber Clean is a fairy unique product
There are no competitors which sells a similar product
Cleaning with something other then convenient tools makes the product seem premium

12. Psychological Marketing
Selling Cyber Clean for $7.99 instead of $8
Gets into the head of customers that the price its not that expensive
It’s Only $7.99 Not $8

13. Promotional Marketing
Discounts give customers incentive to buy Cyber Clean
If customers are using discount code that they have seen online, it is an indication that people are viewing the advertisement

14. Distributors
Cyber Clean is distributed through three main online retailers

15. Plans For Future Growth
Move to new distributers
Electronic Retailers

16. Leaf Care It is all natural solution.
Safe to use on all sorts of plants
No risk of getting harmful chemicals on your hands

17. Cyber Night Has similar properties to the original Cyber Clean
Has florescent substance inside
For cleaning fun, any time of the day

18. Promotional Strategies
Cyber Clean needs product awareness
It will be created through social media advertising and banner advertising

19. Targeting Children With Advertising
Parents more often then not give children what they want
Parents Give Their Children Cyber Clean
Children Asks Parents To Buy It
Children Say Looks Cool
Children Hear Product

20. TV Advertising
Advertisements running when there are lots of families watching
During 6-9Am and 4-9Pm

21. Radio Advertisements
From 6-8 Am and 2-9pm when children are driving around with their cars

22. Biggest Competitors P & G
Highest grossing company in cleaning industry
Turned over 55 Billion last year

23. Competitors
Shamwow
A niche cleaning tool which effectively is absorb split liquids

24. Political Factors Australia has strict sourcing and distributing laws
Negatively affects the cost of sourcing raw ingredients

25. Economical Factors Can be positive or negative
Negative if looking in third world market
Positive if first and second world market

26. Social Economical Factors
Targets lower and middle class people
The target market is quite lazy
This is a positive for business

27. Technology Factors Technology is growing rapidly
It brings forth new opportunities for businesses

28. Legal Factors Legislation does not limit Cyber Clean to harshly
Not positive and not negatively

29. Environment Factors Cyber Clean is all natural
So Cyber Clean is not affected by Environmental factors

30. Return On Investment Sale Price = $7.99/Unit
Contribution Margin = $6.99/Unit
Return on Investment = After Units Sold

31. Thank You For Your Time