1. Twin Z Pillow in South Korea
Rachel Pak

2. Intangible Factors Tangible Factors
Warranty
Delivery
Design of the pillow
Packaging
Quality of the pillow

3. Strategy 1: Keep Product In Home Country The Same
I chose to keep the product in the home country the same in South Korea because twins are born around the world and the pillow can be used without any modifications in any country.
Pillows around the world are the same in most countries without any modifications.

4. Product Positioning Approach
The product positioning approach for this product is to have our brand be recognized as high quality.

5. Advertisement Target Market: Twin parents
Competition: Any Other Pillow
Attributes:
Foam Free
Hypoallergenic
Lead Free
No Flame Retardants
No toxic Smells
No chemical added
Price/Quality:
High quality
$99

6. Grey Market Version I would change the name to Twin C Pillow
I would also change the attributes to soft, fluffy, convenient, a
nd comes in a variety of fun and different colors.
I would change the price to $19.99

7. Product Package Family Brand & Brand Name: Product: Twin Z Pillow