1. Lower prices for Catalogues in 2017
Helping You to Grow Your Business
Royal Mail Wholesale

2. What is the Catalogue trial for?
Standard pricing restricted catalogues to weights <100g
Many catalogues stayed below 100g weight as a consequence of our pricing structure
Yet, you told us you can drive increased sales through increasing the pagination and/or improving paper quality, both of which impact on the weight
31.05p
19.08p
< 100g Letter
101g – 250g Large Letter
All rates based on 2016 tariff
Royal Mail Wholesale

3. What is new? Royal Mail Wholesale
Royal Mail has extended the trial for a further 1 year
The trial will now be available for catalogue postings until the end of March 2018.
Lower prices for Catalogues in 2017
Customer feedback was clear that the initial price increase ( g) is too big to be economically viable , and it is not until they get to 130g+ that the price/ weight ratio starts to work
Based on this feedback we have introduced
A straight line pricing regime between 100 and 150g; and
Reduced the size of the price increase at 101g
This means lower prices in 2017 for Catalogues that weigh between 101 and 130g
Royal Mail Wholesale

4. More Flexible Letter Format
Straight line pricing reduces the price increase at the initial weight steps for letter formats
2016 pricing bands for Advertising Mail Catalogue option
0 – 100g
101 – 110g
111 – 120g
121 – 130g
131 – 140g
141 – 150g
22.08p
22.58p
23.08p
23.58p
24.58p
19.08p
Large Letter
2017 pricing bands for Advertising Mail Catalogue option
0 – 100g
101 – 110g
111 – 120g
121 – 130g
131 – 140g
141 – 150g
21.52p
22.63p
23.74p
24.86p
20.41p
19.29p
Large Letter
Royal Mail Wholesale

5. More Flexible Large Letter Format
And straight line pricing also reduces the price increase at the initial weight steps for large letter formats
2016 pricing bands for Advertising Mail Catalogue option
0 – 100g
101 – 110g
111 – 120g
121 – 130g
131 – 140g
141 – 150g
26.38p
27.38p
28.38p
29.88p
25.38p
22.38p
31.05p
2017 pricing bands for Advertising Mail Catalogue option
0 – 100g
101 – 110g
111 – 120g
121 – 130g
131 – 140g
141 – 150g
24.07p
25.53p
26.99p
28.48p
29.91p
22.61p
31.37p
Royal Mail Wholesale

6. Ways It Could Work for You
How you could use this change to grow your business
Currently <100g
Currently g
Increase catalogue weight above 100g but pay a more graduated price
This could enable you to:
More cost effectively increase pagination to display more products
Increase paper weight to test recipient effect
Test effect on response and average order values
Add inserts to make packs more cost effective
Re-invest postage savings to increase customer reach and sales
This could enable you to:
Mail more packs for the same money
Increase acquisition volumes
Mail to lower performing segments or lapsed customers
Create new testing strategies or review campaign cost of acquisition
Royal Mail Wholesale

7. Is My Catalogue Eligible?
Your mailing will be eligible for the catalogue prices if:
the mailing primarily comprises a list of goods and/or services, together with a description, image and price;
the goods and/or services are sold directly from the page at the prices listed; and
the editorial and other content of the mailing is minimal.
Examples of Eligible Mailings
A mail order company sending its new or seasonal catalogue to a prospective customer base
A travel company sending its new or seasonal holiday brochure to an existing or prospective customer base.
A mail order company sending its new or seasonal catalogue to an existing customer base.
Royal Mail Wholesale

8. A Few Technical Points Royal Mail Wholesale
Check your catalogue meets the content requirement for the new Advertising Mail Catalogue service against the specification
Check that you have set up Royal Mail Wholesale to receive a seed/sample on the day of mailing
Ensure the UCID number will be printed on each seed/sample to correlate with each mailing.
If you prepare the posting docket, ensure that you:
Make any necessary IT upload adjustments and use the Advertising Mail Catalogue product codes;
Declare, by format ,the number of items in each container by the relevant weight band (including Mixed Weight)
Inform DSACC of the UCID of each new poster prior to posting
Royal Mail Wholesale

9. What do I Need to do Next? Royal Mail Wholesale
Think about how this will support your marketing plan to promote your key products
What are your big products for 2017 and how can you promote them more effectively?
How can you utilise the extra space more effectively to achieve a greater ROI?
How can you further promote your best sellers in your catalogue / brochure?
Contact your operator or Royal Mail Wholesale Account Director for further details
Royal Mail Wholesale