1. Drinking Out Of The Home
UK July 2012

2. Market Size and Forecast – Drinking Out Of The Home
UK on-trade volume sales of alcoholic drinks,

3. Market Size and Forecast – Drinking Out Of The Home
UK on-trade value sales of alcoholic drinks,

4. Market Size and Forecast – Drinking Out Of The Home
Volume on-trade sales of alcoholic drinks, (est)
Value on-trade sales of alcoholic drinks, (est)

5. Consumer – Drinking Out Of The Home
Trends for drinking alcohol amongst the UK population,
Base: all adults aged 18+
Source: GB TGI, Kantar Media UK Ltd Q (Oct-Sep)/Mintel

6. Consumer – Drinking Out Of The Home
Frequency of drinking alcohol out of the home,
Source: GB TGI, Kantar Media UK Ltd Q (Oct-Sep)/Mintel
Base: all adults aged 18+

7. Consumer – Drinking Out Of The Home
Most popular types of alcoholic drinks, in-home and out-of-home, April 2012
Base: 1,677 internet users aged 18+, who drink alcohol
Source: GMI/Mintel

8. Consumer – Drinking Out Of The Home
Occasions for drinking in and out of the home, April 2012
Base: 1,677 internet users aged 18+, who drink alcohol
Source: GMI/Mintel

9. Consumer – Drinking Out Of The Home
Attitudes towards drinking out of the home, April 2012
Base: 1,474 internet users aged 18+, who drink out of home
Source: GMI/Mintel

10. Consumer – Drinking Out Of The Home
Further attitudes towards drinking out of the home, April 2012
Base: 1,474 internet users aged 18+, who drink out of home
Source: GMI/Mintel

11. Consumer – Drinking Out Of The Home Target Groups
Abstainers
The least likely to like the atmosphere of drinking in pubs and bars and significantly more likely than other groups to avoid crowded pubs and bars. Geared towards female out of home drinkers, over-65s and the retired
Pub Fans
A valuable group for manufacturers to target, they are most likely to agree that drinking in pubs is more enjoyable than drinking in bars and clubs and are keen to experiment with new brands and types of drinks. Geared towards men, under-35s and C1s.
Ale Aficionados
More likely than average to like the atmosphere of drinking in pubs and bars. Crowded bars or pubs are less likely to deter Ale Aficionados than the other two groups, and they are geared towards men, C2s and 45-54s .

13. Drinking Out Of The Home
UK July 2012
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